[Guest]

Print this page...

Mobile Payments in Emerging Markets

Over the last two years the number of mobile payments service deployments in emerging markets has grown exponentially and most markets, particularly in Asia Pacific and Africa, now benefit from multiple mobile payment deployments. Where regulation allows, many of these deployments are operator-led initiatives, facilitated by a growing appetite for collaboration from financial institutions beginning to recognise the strategic importance of the mobile channel to reach new (and many otherwise unbanked) customers.

With the right elements now in place, the mobile payments market is at the point of lift-off and is expected to grow steadily over coming years. However, Mobile Market Development believes that many mobile payment deployments may fail to achieve the critical mass required to make the service successful due to the major challenges involved.

In this report we analyse the mobile payment ecosystem and address the challenges faced by mobile operators. Using case studies of advanced mobile payment implementations across Asia Pacific, Africa and Latin America, the report arrives at a set of conclusions and recommendations that MNOs active in emerging mobile markets need to consider in order to maximise their benefit from this area.

Price: EUR 2,500.00 / GBP 2,100.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

Table of Contents


1
Overview
1
2
Introduction
2
2.1
Background to the Report
2
2.2
Report Content
2
2.3
Currency and Conversions
2
2.4
Further Questions and Feedback
3
3
The Mobile Payments Ecosystem
4
3.1
Mobile Payments Definition and Categories
4
3.2
Enabling Technologies and Payments Schemes
5
3.3
Core Players
8
3.4
MNO Roles and Regulatory Framework
9
4
Scale and Scope of Services
12
4.1
Market Drivers and Barriers
12
4.2
Market Estimates
13
4.3
Current Deployments
13
4.4
Scope of Services
15
5
Key Developments in Regional Markets
17
5.1
The Diverse Asia Pacific Market
17
5.2
Multi-Country Services in Africa
21
5.2.1
Airtel Money
25
5.2.2
Orange Money
27
5.2.3
MTN MobileMoney
28
5.3
Brazilian Leadership in LATAM
30
5.3.1
Oi Paggo
31
5.3.2
Telefonica and MasterCard Joint Venture
32
6
Key Findings & Recommendations
34
 
Appendix - Feedback Questions
36