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5th February 2012
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Home » Maximising Wireless Profit Program » 2010 » Benchmarks » 

Key Performance Indicators 2010 - ARPU

August 2010 (28 pages)

Average Revenue Per User (ARPU) is one of the most commonly quoted performance indicators in the telecommunications industry. In this report we present full year blended ARPU data for 83 operators worldwide, 50 operators across Europe as well as 10 operators in emerging markets. The report also includes a commentary throughout featuring:

  • A breakdown of monthly postpay and prepay ARPU for 57 and 56 operators (respectively);
  • An analysis of the contribution of non-voice revenues (including and excluding SMS) to average blended ARPU;
  • A measure of the effect of 3G customers on blended ARPU and non-voice ARPU;
  • A year-on-year ARPU comparison of mobile operators' ARPU performance highlighting the top and bottom 8 performers.
  • Trends in Minutes of Use (MoU) betweeen 2007 and 2009
  • Trends in average blended, postpay and prepay ARPU since 2006.
Finally, this year's benchmarks also include a European Average Index which has been calculated based on the average blended ARPU values since 2006. In the report, we compare the Blended ARPU European Average Index to national average and individual operators from France, Germany, Spain and the UK.

This report is available as a printable PDF report (with notes) and also as an interactive powerpoint presentation.

Price: EUR 2,500.00 / GBP 2,100.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

Table of Contents
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Monthly Blended ARPU (83 Operators)
Monthly Blended ARPU - Global (83 Operators)
Monthly Blended ARPU - Europe (50 Operators)
Monthly Blended ARPU - Emerging Markets (10 Operators)
Monthly Postpay ARPU (57 Operators)
Monthly Prepay ARPU (56 Operators)
Non-Voice Revenues as Percentage of Service Revenues (56 Operators)
Non-Voice Revenues (excluding SMS) as Percentage of Service Revenues (30 Operators)
Non-voice ARPU against 3G Proportion of Customer Base (19 Operators)
Blended ARPU against 3G Proportion of Customer Base (19 Operators)
ARPU Trends (Percentage Change YoY, 82 Operators)
Blended ARPU, YoY 2009 vs. 2008 (Top 8 Fallers)
Blended ARPU, YoY 2009 vs. 2008 (Top Improvers)
Average MoU Trends - Year 2007, 2008 & 2009
Global Trend in Average ARPU Values (Euros)
Blended ARPU Historical Trends Europe (50 Operators)
Blended ARPU European Average Index
French Operators Blended ARPU Performance against European Average Index
German Operators Blended ARPU Performance against European Average Index
Spanish Operators Blended ARPU Performance against European Average Index
UK Operators Blended ARPU Performance against European Average Index
Exchange Rates (1st Jan 2010)