[Guest]

Print this page...

The SOHO and Professional Segments: Requirements for Success

Since the last Maximising Wireless Profit SOHO report was written in 2009, there has been a rapid growth in the penetration of smartphones in this segment, as well as the rise in numbers of a group of white-collar professionals that source their own mobile communications equipment but use it in the course of their employment within companies of all sizes - prosumers.

• SOHO companies employ over 30% of the European workforce and the US has nearly 27 million small companies. 40% of employees of large firms in the US bought their own mobile phones in 2009 compared with just 10% in 2007.

This report revisits the current situation in the SOHO and professional market segments, with a discussion and examples of how well some MNOs are addressing them. It concludes with findings and recommendations for MNOs aimed at supporting them in optimising their approach to these increasingly vital groups.

Price: EUR 2,500.00 / GBP 2,100.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

Table of Contents


1
Overview
1
2
Introduction
2
2.1
Background to the Report
2
2.2
Report Content
3
2.3
Currency and Conversions
3
3
Prosumer and SOHO Markets
4
3.1
Characteristics & Requirements of the SOHO Market
4
3.2
Characteristics & Requirements of Prosumers
5
3.3
Defining the Market
8
3.3.1
European Union
9
3.3.2
US
10
4
SOHO and Prosumer Service Offerings
12
4.1
Introduction
12
4.2
Vodafone UK
13
4.2.1
Tariffs
14
4.2.2
Other Services
15
4.3
AT&T
16
4.3.1
Tariffs
16
4.3.2
Other Services
17
4.4
Wind
19
5
Key Findings
23
6
Recommendations
25