| 1 | Overview | 1 |
| 2 | Introduction | 2 |
| 2.1 | Background to the Report | 2 |
| 2.2 | Report Content | 3 |
| 2.3 | Currency and Conversions | 3 |
| 3 | The Mobile Enterprise Market | 5 |
| 3.1 | Historical Perspective of Market Development | 5 |
| 3.2 | Current Market Status, Size and Growth | 7 |
| 3.3 | The Future - Convergence of Mobile Technologies | 9 |
| 3.3.1 | Introduction | 9 |
| 3.3.2 | GPS Integration | 10 |
| 3.3.3 | Location Based Services | 10 |
| 3.3.4 | Mobile Workflow Extensions from the Enterprise | 10 |
| 3.3.5 | Turn by Turn Navigation and Route Optimisation | 11 |
| 3.3.6 | Geotagging - Static and Dynamic | 11 |
| 3.3.7 | Mobile Business Analytics | 12 |
| 3.3.8 | Network-Centric Businesses | 12 |
| 3.3.9 | Enterprise 2.0 and Mobile Data Solutions | 12 |
| 3.3.10 | Mobile Training Videos and Live Video Streaming | 12 |
| 3.3.11 | Smartphones - Personal and Professional | 13 |
| 3.3.12 | Mobile Device Management | 13 |
| 4 | Sales & Distribution Models | 14 |
| 4.1 | Introduction | 14 |
| 4.2 | Orange's Partner Progamme and The Application Shop | 14 |
| 4.3 | AT&T MEAP | 16 |
| 4.4 | BlackBerry App World | 18 |
| 4.5 | Alltel Wireless Business Solutions | 19 |
| 4.6 | AT&T and Psion Teklogix | 19 |
| 4.7 | Sales and Distribution Channels Analysis | 20 |
| 5 | Mobile Enterprise Application Segments | 22 |
| 5.1 | Introduction | 22 |
| 5.2 | Size-Based Segments | 22 |
| 5.2.1 | Large Enterprise Markets | 22 |
| 5.2.2 | SME Markets | 23 |
| 5.3 | Mobile Field Service Automation | 23 |
| 5.3.1 | Industries Served | 25 |
| 5.3.2 | Value Propositions | 25 |
| 5.3.3 | Recommendations | 27 |
| 5.4 | Mobile Sales Force Automation | 28 |
| 5.4.1 | Industries Served | 28 |
| 5.4.2 | Value Propositions | 29 |
| 5.4.3 | Recommendations | 29 |
| 5.5 | Mobile Asset Management | 30 |
| 5.5.1 | Mobile Proof-of-Delivery | 30 |
| 5.5.2 | GPS Fleet Tracking and Fleet Management | 30 |
| 5.5.3 | Industries Served | 31 |
| 5.5.4 | Value Propositions | 31 |
| 5.5.5 | Recommendations | 31 |
| 5.6 | Facility and Asset Management | 31 |
| 5.6.1 | Industries Served | 32 |
| 5.6.2 | Value Propositions | 32 |
| 5.6.3 | Recommendation | 32 |
| 5.7 | Mobile Resource Management (MRM) | 32 |
| 5.7.1 | Industries Served | 33 |
| 5.7.2 | Value Propositions | 33 |
| 5.7.3 | Recommendation | 33 |
| 5.8 | Mobile Data Collection | 33 |
| 5.8.1 | Common Use Areas for Mobile Data Collection | 34 |
| 5.8.1.1 | Mobile Inspection Services | 34 |
| 5.8.1.2 | Mobile Job Estimates | 35 |
| 5.8.1.3 | Mobile Insurance Applications | 35 |
| 5.8.2 | Recommendation | 35 |
| 5.9 | Machine to Machine (M2M) | 36 |
| 5.9.1 | NV Energy and Telemetric M2M Case Study | 36 |
| 5.9.2 | Recommendations | 37 |
| 5.10 | Mobile Public Safety Applications | 37 |
| 5.10.1 | Recommendations | 37 |
| 5.11 | Mobile Health Monitoring and Telemedicine | 37 |
| 5.11.1 | Mobile Health Monitoring and Haemophilia | 38 |
| 5.11.2 | Recommendation | 39 |
| 6 | Mobile Device Considerations | 40 |
| 6.1 | Introduction | 40 |
| 6.2 | How Enterprises Select Mobile Devices | 40 |
| 6.2.1 | Environmental Factors | 40 |
| 6.2.2 | Using the Device in the Real World | 40 |
| 6.2.3 | Device Technology & Functionality Issues | 41 |
| 6.2.4 | Budget Issues | 42 |
| 6.2.5 | Deals Available | 42 |
| 6.2.6 | Reliability and Support | 42 |
| 6.3 | How Enterprises Support Mobile Devices | 43 |
| 6.3.1 | Supporting and Managing the Mobile User | 43 |
| 6.3.2 | Technical Fixes | 45 |
| 6.3.3 | Security, Control & Central Support | 45 |
| 6.3.4 | Operational, Commercial & Management Issues | 46 |
| 6.4 | Recommendation | 47 |
| 7 | Recommendations | 48 |
| 7.1 | Introduction | 48 |
| 7.2 | Market Opportunity | 48 |
| 7.3 | Segment Recommendations | 48 |
| 7.4 | Overall Recommendations | 50 |
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