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Handset Advances: Meeting the Social Networking Needs of Prepay Customers

Social network access via mobile handsets was initially disappointing, as the limitations of the handsets owned by the majority of the main users of social networks (young people) did not provide an alluring interface. Now, however, the availability of higher speed mobile broadband connectivity through the deployment of HSPA and HSPA+ together with low-cost but high function mobile handsets has resulted in this application area becoming one of the key areas of potential growth for MNOs in Europe and beyond. Forward-thinking handset manufacturers and MNOs are already delivering handsets and services to meet social networking needs among the prepay community, where smartphones and data usage have previously been rare (or limited to music and personalisation downloads).

This report reviews recent developments in this field, and examines what steps MNOs must take to ensure they maximise the benefit of this key growth area - both in terms of customer acquisition and retention and also to increase revenues from this important group. The report concludes with seven concrete recommendations for MNOs.

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Table of Contents


1
Overview
1
2
Introduction
2
2.1
Background to the Report
2
2.2
National Prepay Markets
2
2.3
Report Content
3
2.4
Currency and Conversions
3
3
Advanced Handset Developments
5
3.1
Introduction
5
3.2
LG
6
3.2.1
LG GW520 Mobile Phone
6
3.2.2
LG GW300
7
3.3
Nokia
8
3.3.1
Nokia 5730
8
3.3.2
Nokia 5530
9
3.3.3
Nokia 6760
10
3.4
Samsung
11
3.4.1
Corby/Genio Touch (S3650)
11
3.5
Motorola
13
3.5.1
DEXT
13
3.6
Huawei
13
3.6.1
T-Mobile Pulse
13
3.7
INQ
14
3.7.1
Mini 3G
14
3.7.2
INQ Chat 3G
15
3.8
Vodafone
16
3.8.1
Vodafone Prepay
16
3.8.1.1
Vodafone 540
16
3.8.1.2
Vodafone 541
17
3.8.2
Vodafone 360 Phones
18
4
Aggregation Services
20
4.1
Introduction
20
4.2
Motoblur
20
4.3
Vodafone 360
20
5
Key Findings
22
5.1
Introduction
22
5.2
Role of Operators
22
5.3
Social Networking Market
23
6
Recommendations
26