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Key Performance Indicators 2009 - ARPU

Average Revenue Per User (ARPU) is one of the most commonly quoted performance indicators in the telecommunications industry. We present full year blended ARPU data for 82 operators worldwide, 50 operators across Europe as well as 14 operators in emerging markets. We provide a breakdown of monthly postpaid and prepaid ARPU for 52 operators and analyse the contribution of non-voice revenues (including and excluding SMS) on average blended ARPU across the entire customer base. We measure the effect of 3G customers on blended ARPU and non-voice ARPU and continue our year-on-year ARPU comparison of mobile operator's ARPU performance highlighting the top and bottom 8 performers. A commentary is provided throughout on trends and market- and operator-specific factors that have influenced mobile operator ARPU.

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Monthly Blended ARPU (82 Operators)
Monthly Blended ARPU - Global (82 Operators)
Monthly Blended ARPU - Europe (50 Operators)
Monthly Blended ARPU - Emerging Markets (14 Operators)
Monthly Postpay ARPU (52 Operators)
Monthly Prepay ARPU (52 Operators)
Non-Voice Revenues as Percentage of Service Revenues (56 Operators)
Non-Voice Revenues (excluding SMS) as Percentage of Service Revenues (25 Operators)
Non-voice ARPU against 3G Proportion of Customer Base (20 Operators)
Blended ARPU against 3G Proportion of Customer Base (20 Operators)

ARPU Trends (Percentage Change YoY, 80 Operators)
ARPU Trends (Percentage Change YoY, Bottom 8)
ARPU Trends (Percentage Change YoY, Top 8)
Trend in Average ARPU Values (Euros)
Average MoU Trends - Year 2006 & 2007
Exchange Rates (1st Jan 2009)