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New Consumer MVNO Opportunities

The first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin margins and many failed. More recently successful consumer MVNOs have been characterised by a low cost mass-market approach, a niche market approach or by MNOs using new brands to target new segments. While MVNOs can help load an otherwise under-utilised network and provide a relatively low-effort revenue stream for MNOs, they also distance the network operator from the customer relationship and take a slice of the margin, both of which may be essential to maintaining EBITDA in increasingly competitive mature markets. However, the MVNO may be a necessary evil, if the alternative is to lose market share over time as increasingly focused niche products eat into the core MNO customer base - if the MVNO is hosted on the network, at least the customer is retained to an extent.

This report updates the MMD view on MVNOs, mostly in Europe, providing a view of how the segment has evolved and how it both helps and threatens the MNOs on which it depends. The report concludes with concrete recommendations to those wishing to offer services to mobile customers via the MVNO channel.

Price: EUR 2,500.00 / GBP 2,100.00

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Table of Contents


1
OVERVIEW
1
2
INTRODUCTION
2
2.1
Background to the Report
2
2.2
Defining the MVNO
2
2.3
Report Content
3
2.4
Currency Conversions
3
3
THE MVNO ENVIRONMENT
4
3.1
The MVNO Business Framework
4
3.2
MVNO Indicators
5
3.2.1
Introduction
5
3.2.2
Penetration and Market Structure
5
3.2.3
ARPU
6
3.2.4
Subscriber Acquisition Costs
6
3.2.5
Regulatory Environment
6
3.2.6
MNO Approach
6
3.3
MVNO Proliferation in Europe
6
3.4
The Role of MVNOs
8
3.5
Developed vs. Emerging Markets
9
4
CURRENT MVNO ACTIVITIES
10
4.1
MVNOs in Developed Markets
10
4.1.1
Price Driven Mass Market Approach
11
4.1.2
Niche Focus
12
4.1.3
Convergence/Data Focus
16
4.2
MNO's Own MVNO Operations
19
4.2.1
T-Mobile Congstar
19
4.2.2
KPN
20
4.3
Developing Market MVNOs
22
4.3.1
Potential New MVNO Opportunity Areas
22
4.3.2
Eastern Europe
22
4.3.3
Virgin Mobile India
23
5
CONCLUSIONS
26
            
                

                
    
            
        
        
        
        
        
        
        

            

                

                

                

            
            

                

                     
                
                

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