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Fixed Line Replacement in the Enterprise Sector

The enterprise sector has always proved a challenging market for telecommunications operators, with the attraction of high revenue, long term contracts, high volumes of users and healthy margins increasingly offset by demands for greater value for money, security and technology innovation. Nowhere has this been more evident than in the erosion of fixed line revenues and profitability in the enterprise market. Over the past two to three years, both large enterprises and Small and Medium Enterprises (SMEs) have slowly leaked fixed line margin and volume away from fixed line providers in many markets, with fixed line replacement occurring on both a piecemeal and wholesale basis.

This report examines the key trends influencing the pace and nature of enterprise fixed line replacement, and looks at how both fixed and mobile operators are positioning themselves to deal with the challenges of enterprise fixed line replacement. Key fixed line replacement solutions for enterprises such as mobile broadband are discussed in depth, together with four examples of operators who have grasped the challenge of enterprise fixed line replacement wholeheartedly. Finally, the report offers strategic conclusions and appropriate recommendations to assist operators to deal effectively with the changes taking place in fixed line replacement in the enterprise sector.

Price: EUR 2,500.00 / GBP 2,400.00

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Table of Contents


1
OVERVIEW
1
2
INTRODUCTION
2
2.1
Background to the Report
2
2.2
Report Content
2
2.3
Currency
2
3
FIXED LINE REPLACEMENT IN CONTEXT
4
3.1
Trends Impacting on Enterprise Fixed Lines
4
3.2
Fixed Operator Positioning
8
3.3
Mobile Operator Positioning
8
3.4
Fixed Line Replacement Solutions
11
4
KEY PLAYERS
17
4.1
TeliaSonera Finland
17
4.2
3 Business
21
4.3
Swisscom
23
4.4
Telecom Italia
26
5
CONCLUSIONS & RECOMMENDATIONS
31
5.1
Conclusions
31
5.2
Recommendations
32