[Guest]

Print this page...

Key Performance Indicators 2008 - Cost of Acquisition

This Cost of Acquisition (CoA) benchmarking report presents CoA data across 29 mobile operators. We provide a year-on-year comparison of how operators have managed their cost of acquiring customers whilst highlighting (with additional commentary), those operators that have experienced increasing and decreasing customer acquisition costs. The report also contains CoA analysis across prepaid, postpaid and 3G segments along with supplementary year-on-year comparisons in both the prepaid and postpaid segment.

Price: EUR 2,500.00 / GBP 2,100.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

Table of Contents


Terms & Conditions
Presentation Navigation
Cost of Acquisition (CoA)
Average Cost Per Gross Addition 2007 (29 Operators)
Average Cost Per Gross Addition 2007 vs. 2006 YoY (29 Operators)
Gross CoA, Decreasing YoY (2007 vs. 2006, 18 Operators)
Gross CoA, Increasing YoY (2007 vs. 2006, 8 Operators)
Average Cost Per Postpay Addition 2007 (13 Operators)
Average Cost Per Postpay Addition 2007 vs. 2006 YoY (13 Operators)
Average Cost Per Prepay Addition 2007 (11 Operators)
Average Cost Per Prepay Addition 2007 vs. 2006 YoY (11 Operators)
Average CoA against Prepay Proportion of Customer Base (26 Operators)
Average CoA against 3G Proportion of Customer Base (9 Operators)
Summary Average CoA per Gross Addition - 2007 & 2006