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Innovative Voice Solutions for the Enterprise Market

Voice revenues still represent the lion's share of MNO revenues, in most cases accounting for over 80% of total mobile service revenues. However, in mature cellular markets MNOs are often faced with static or declining voice communications revenues as a result of interconnection rate reductions imposed by regulatory authorities and decreasing per minute rates resulting from increased competition. The business market has been the first to suffer from significant price erosion as MNOs started using generous discounts to attract and retain highly valuable business accounts especially within the large enterprises segment. However, the enterprise market offers the greatest growth potential to MNOs from a combination of increasing penetration among company employees and substitution of fixed network traffic. This report examines best practice examples where MNOs have successfully used innovative offers that effectively provide unlimited calls, better cost control, improved international capabilities or specialised functionality aimed at shifting dependency from fixed to mobile phones. Building on the best practices observed, we conclude with eleven practical recommendations that MNOs should consider when planning how to address the enterprise segment's requirements for voice solutions.

Price: EUR 2,500.00 / GBP 2,100.00

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Table of Contents


1
Overview
1
2
Introduction
2
3
Stimulating Voice Usage with Large or Unlimited Call Bundles
3
3.1
Cosmote - Enhancing Outgoing and On-net Traffic
3
3.2
SFR "ABSOLU" Packages
6
4
Voice Solutions Dedicated to SMEs
9
4.1
Introduction
9
4.2
SuperFlat Business: T-Mobile, Austria
9
4.3
Converged & All Inclusive Services: Orange, Spain
10
4.4
New Approach to SMEs: Vodafone, UK
12
5
Combined Fixed and Mobile Solutions
15
5.1
Introduction
15
5.2
Wirefree Office: Mobistar, Belgium
15
6
Increasing Business Penetration through Cost Control Solutions
19
6.1
Introduction
19
6.2
Capped Hybrid Tariffs
19
6.3
Split Billing Solutions
20
7
International & Roaming Solutions
23
7.1
Introduction
23
7.2
Vodafone "Passport"
23
7.3
"My Europe" by Telefonica O2
25
7.4
Stimulating International Voice Call Traffic
26
7.4.1
B.easy Plan by 3 Italia
27
8
Conclusion and Recommendations for MNOs
29