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29th July 2010
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 Home » Maximising Wireless Profit Program » 2006 » Corporate & SME Market Solutions » 

Mobile E-mail Market Development in the Business and Consumer Segments

February 2006
Mobile E-mail has recently been widely reported to be a major revenue opportunity for MNOs. Analysts are predicting widespread use of e-mail, particularly within the corporate environment. Established players and new entrants are developing and deploying solutions in this area, in anticipation of continued growth in the market. Part of the rationale for the optimism regarding mobile e-mail futures has been the rapid growth in penetration of Research In Motion's BlackBerry push e-mail solution. However, growth in BlackBerry penetration is already slowing, which is not indicative of a market that is relatively underdeveloped.

In order to check whether the high level of optimism around mobile e-mail is justified, we have undertaken an analysis of the market potential in the UK. As a market where data use has developed early and is relatively high, but still similar in character to other Western markets, the UK is felt to provide a useful case study that will be applicable to many other markets around the world. The purpose of this presentation is to provide MNOs with an objective analysis of the factors that will encourage and limit mobile e-mail deployment in both the consumer and corporate space, to help with assessment of the scale of the opportunity in their own markets. This presentation first examines the background to mobile e-mail:

  • What types of product exist to support e-mail users when away from their desktop environment?
  • Who are the key players and what do they offer?
  • How has the market developed so far?

Industry and analyst opinion is then examined, and the motivations for and constraints on mobile e-mail deployment are then presented. Conclusions and implications are then followed by recommendations for MNOs, including how much revenue can be expected from the mobile e-mail application, which are the key target market segments and whether the return will justify the investment.

Price: EUR 2,500.00 / GBP 2,400.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us



1.Introduction


1.1Background


1.2Purpose


1.3Coverage


2.Types of mobile e-mail solutions


2.1Pull


2.2Alert


2.3Voice-based


2.4Push


2.5Push & Synchronisation


2.6Comparison


3.History of the Market


3.1History


3.2BlackBerry


4.Recent Developments


4.1RIM


4.2Vodafone & Visto


4.3SEVEN


4.4Good Technology


4.5Microsoft


4.6Nokia & Intellisync


4.7BlackBerry Enterprise Server


4.8O2's I-mail


5.Analyst/industry opinion


5.1Market Size/Potential


5.2Analyst Views


6.Drivers for Enterprises and Consumers


6.1Application Drivers


6.2Consumers & Mobile E-Mail


6.3Enterprises & Mobile E-Mail


6.4The "Prosumer"


7.Demographics and Limitations


7.1Market Environment


7.2Enterprise Limitations


8.Prodata Market Forecasts


8.1Top-Down View


8.2Bottom-Up View


8.3Available Market Segments


8.4MNO Revenues


8.5European Estimate


9.Conclusions and Implications


9.1Key Questions for MNOs


9.2Mobile E-mail Impact on Overall Revenues


9.3Addressing Consumers


9.4Addressing Prosumers


10.Recommendations


10.1Commit to Mobile E-Mail


10.2Avoid Becoming a Bit Pipe

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