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Mobile TV - Business Models and the Market Opportunity for Mobile Operators

• An evaluation of competing standards (DVB-H, T-DMB and MediaFLO)
• Feedback from early service trials, with a focus on lessons learned to date
• The Critical Success Factors MNOs must address
• Revenue Potential, and
• Conclusions and Recommendations for Mobile Network Operators regarding the actions required if they are to profit from this new market opportunity.

Price: EUR 2,500.00 / GBP 2,400.00

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1
Overview
1
2
Introduction
2
3
Mobile TV Standards Options
3
3.1
Introduction
3
3.2
DVB-H
5
3.2.1
DVB Background and Description
5
3.2.2
DVB-H Frequency Issues
6
3.3
DMB
7
3.3.1
DMB Background
7
3.3.2
Frequency Issues
8
3.4
MediaFLO
9
3.4.1
MediaFLO Background
9
3.4.2
Frequency Issues
10
4
Mobile TV Trials and Services
11
4.1
Introduction
11
4.2
Finland
15
4.2.1
Participants
15
4.2.2
Trial/Service Details
16
4.2.3
Results and Lessons
17
4.3
France
18
4.3.1
Participants
18
4.3.2
Trial/Service Details
18
4.3.3
Results and Learnings
19
4.4
Germany
20
4.4.1
Participants
20
4.4.2
Trial/Service Details
20
4.4.3
Results and Lessons
21
4.5
UK
22
4.5.1
Participants
22
4.5.2
Trial/Service Details
22
4.5.3
Results and Lessons
23
4.6
South Korea
23
4.6.1
Participants
23
4.6.2
Trial/Service Details
24
4.6.3
Results and Lessons
25
5
The Mobile TV Market
26
5.1
Mobile TV Value Chain
26
5.1.1
Mobile TV Viewers
26
5.1.2
Broadcasters
27
5.1.3
MNOs
27
5.1.4
Broadcast Network Operators
27
5.1.5
Manufacturers
28
5.2
Alternative Business Approaches
28
5.2.1
Leadership
28
5.2.2
Pricing
29
5.3
Spectrum & Standards Issues
30
5.4
Revenue Potential
30
6
Conclusions
33
6.1
Standards and Market Development
33
6.2
Recommended MNO Actions
34