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5th February 2012
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Home » Maximising Wireless Profit Program » 2005 » Benchmarks » 

Performance Benchmarks - Cost of Acquisition

September 2005 (19 pages)

Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures on one of a mobile network operator's key costs. This report presents CoA data from selected operators and year-on-year comparisons where available.

Price: EUR 1,000.00 / GBP 840.00

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Presentation Navigation
Cost of Acquisition
Average Cost Per Gross Addition 2004 (13 Operators)
Average Cost Per Gross Addition 2004 vs 2003 YoY (10 Operators)
Average Cost Per Postpaid Gross Addition 2004 vs 2003 YoY (7 Operators)
Average Cost Per Prepaid Gross Addition 2004 vs 2003 YoY (8 Operators)