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SOHO Solutions in Mobile Markets

Mobile Network Operators have not, until recently, developed propositions specifically to address the small businesses that make up a major proportion of their customer base. Historically, the MNOs have addressed the enterprise market and consumers. Smaller businesses have been forced to operate with contracts designed for consumers. Further, smaller businesses have tended to purchase their solutions from consumer channels or independent resellers, as the MNOs have not had mechanisms to deal with them directly.

This report provides a survey of mobile services available to SOHO companies in Europe and North America. It covers the requirements of SOHO companies and provides some detail on the number of SOHO companies in Europe and the industry sectors in which they operate. A large part of the report looks at tariffs available to this sector of the market, for both voice and data services.

Price: EUR 2,500.00 / GBP 2,100.00

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1
Overview
1
2
The SOHO Market
2
2.1
Requirements of the SOHO Market
2
2.2
Defining the Market
4
3
Service Offerings for the SOHO Market
6
3.1
How Operators Segment their Business Markets
6
3.2
Overview of Services Available to the SOHO Market
7
3.3
Tariffs
8
3.3.1
General Tariff Packages for SOHOs
10
3.3.2
Pooled Minutes Plans
14
3.3.3
Tariffs for One-Person Enterprises
15
3.3.4
Tariffs for Heavy Mobile Users
17
3.3.5
"Closed User Group" Packages
18
3.3.6
Other Types of Business Tariff
23
3.3.7
Data Services for the SOHO Market
25
3.3.8
E-mail
32
3.3.9
Cost Control Solutions
35
4
Marketing to SOHO Customers
37
4.1
Channels to Market
37
4.2
Special Offers Available to SOHO Companies
38
4.3
Areas of Opportunity
38
5
Conclusions and Recommendations
40
5.1
Overall Findings
40
5.2
Addressing the Potential
40