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Wireless Email Solutions for Consumer and SOHO Markets

Wireless E-mail Solutions for the Enterprise market have been very successful however it should not be assumed that this success will automatically transfer to the Consumer and SOHO markets

Mobile Market Development believes there is a clear opportunity in the SOHO market to access work e-mails on the move although it is too early to predict whether this will extend to the Consumer market where users are accessing personal e-mails. Issues such as the availability of smartphones to support Push E-mail solutions, cannibalisation of other services like SMS and the potential competition from webmail providers will shape how the market develops

Operators are uncertain as to whether they should seek to actively develop this market however they don't want to miss out if the market does take off so most are developing their offerings. Their principal concern is that wireless e-mail success in the consumer market would inevitably cannibalise high margin SMS revenues European operators are aware that wireless e-mail in Japan is used by consumers in the same way that SMS is used by them in Europe.

In the current report we analyse the variables which will influence the development of the wireless e-mail market in the SOHO/Consumer segment. We place a value on the current market opportunity and estimate that this will grow over the next 3 years, driven principally by demand in the SOHO market.

Price: EUR 2,500.00 / GBP 2,400.00

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1
Introduction
1
2
The E-mail Landscape
2
2.1
Market Overview
2
2.2
Web-based E-mail Services (Webmail)
2
2.3
Client-based E-mail Services (POP3/ISP e-mail)
4
2.4
Enterprise E-mail Services
5
2.5
Virtual E-mail Addresses
5
3
Wireless E-mail Solutions
6
3.1
Wireless Access Methods
6
3.1.1
Listening to E-mail
8
3.1.2
SMS Solutions
8
3.1.3
WAP Solutions
8
3.1.4
Pull E-mail Solutions
8
3.1.5
Push E-mail Solutions
9
3.1.6
Alternative Access Methods
13
3.2
Operators' Own E-mail Services
13
3.3
Operator Solutions that give Wireless Access to 3rd Party E-mail
14
3.3.1
BlackBerry Web Client (BWC)
14
3.3.2
O2 Xmail (UK)
16
3.3.3
Orange E-mail Manager (UK)
16
3.3.4
BlackBerry Enterprise Solutions (BES) for the SOHO Market
17
3.3.5
Hybrid solutions
17
4
The Business Opportunity
18
4.1
Is there demand?
18
4.2
Who Owns the Customer?
19
4.3
MS, MMS, IM Cannibalisation
21
4.4
Sizing the Market
22
4.4.1
Current Opportunity
22
4.4.2
Future Opportunity
23