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Group & Family-Based Loyalty Tariffs

This is the first of two reports produced by Mobile Market Development focusing on Loyalty Based Tariffs. It provides detailed profiles of innovative Group based loyalty schemes targeting youth groups, communities and families across a diverse array of markets.

This report also analyses the impact of these tariffs on key mobile market indicators such as subscriber numbers, churn and ARPU. Well-promoted, group tariffing solutions can achieve 20-40% penetration within the Consumer base. The current report reveals successful group tariffing strategies that have delivered strong churn reduction benefits (40-50% below average churn) and ARPU gains (20% above average) as well.

Price: EUR 1,250.00 / GBP 1,200.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

1
Overview
1
2
Introduction
2
3
Group & Community Tariffs
3
3.1
Qtal! by Vodafone Spain
4
3.2
Sub-26 by TME in Spain
7
3.3
Group Tariffs in the Portuguese Market
9
3.3.1
YORN 'REDE 10' by Vodafone in Portugal
9
3.3.2
Zoom by Optimus in Portugal
11
4
Family Tariffs
13
4.1
TME's 'Modulo en Familia'
15
4.1.1
Numeros Frecuentes
17
4.2
Mobistar's 'Family' and 'Home' Offers
18
5
Summary
21