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Mobile Content: Pricing & Revenue Opportunities

• Reveal how a variety of new content formats have created the impetus for the introduction of non-standard revenue share models. We look at the factors operators need to consider when negotiating revenue share levels, and indicate the maximum revenue share targets in different content categories that we believe operators can aim for.
• Provide examples of where and why operators have introduced particular types of content without any revenue-sharing obligations
• Illustrate the divergence in content pricing between developed and developing markets.
• Illustrate how the content revenue mix varies substantially between different markets, and identify four key content applications that we believe offer the potential to contribute at least 1% of all service revenues for mobile operators.
• Discuss the respective opportunities for a variety of content services including:
  • Logos and pictures
  • Precomposed MMS' for different occasions (birthday, romance etc);
  • Ringtones (monophonic & polyphonic);
  • Music Downloads;
  • Streaming Internet radio as a mobile service;
  • Mobile chat-platforms;
  • Dating application;
  • Games;
  • Video-content (news, sports, fun clips);
  • News (world, sport, finance);
  • Traffic services;
  • M-commerce platforms;
  • Adult content (video, pictures, chat);
  • Ringback Tones.

Price: EUR 2,500.00 / GBP 2,100.00

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1
Overview
7
2
Introduction
8
3
Content Market: Structure & Size
9
4
Content Delivered via Standard Revenue Share Models
14
4.1
Logos and pictures
14
4.2
Precomposed MMS
14
4.3
Ringtones (monophonic & polyphonic)
15
4.4
News (world, sport, finance etc.,)
16
5
Non-Standard Revenue Share Models
17
5.1
Key Influences on Revenue Share
17
5.1.1
Branded Content
17
5.1.2
Content Complexity & Presentation
18
5.1.3
Promotion
19
5.1.4
Competition
20
5.1.5
Market Share
20
5.1.6
Exclusivity
21
6
Non-Standard Content Categories
22
6.1
Music Downloads
22
6.2
Ringback Tones
24
6.3
Games & Gambling
25
6.4
Video Content (news, sports, fun clips)
27
6.5
Adult content (Video, Pictures, Chat)
28
6.6
Traffic/Navigation services
30
6.7
M-commerce platforms
33
6.7.1
Case Study: M-PARK M-Payment Application
33
6.7.2
Other M-Payment Revenue Share Benchmarks
35
7
Integrated Platform/Content: the Zero Revenue Share Option
37
7.1
Streaming Internet radio as a mobile service
37
7.2
Mobile Chat
37
7.3
Mobile Dating
39
8
The Market Opportunity
40