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29th July 2010
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Home » Maximising Wireless Profit Program » 2004 » New Directions & Opportunities » Mobile Video: A Pioneer's Perspective (Eurotel Praha)May 2004 (11 pages)
This 11 page case study details the early experience of Eurotel one of Europe's pioneers in the delivery of mobile video streaming services. Eurotel launched its video streaming service in November 2002. This case study reveals:
- Eurotel's reasons for launching a videostreaming service in preference to a video download service
- Eurotel's reasons for favouring the Oplayo platform for delivery of the service
- The content most favoured by early adopters of the service
- Details of Eurotel's content partners and the revenue split shared with them
- The level of service penetration achieved to date
- The high proportion of early Java/Symbian device users now using the service
- Levels of use and ARPU gains attributable to the service
- the timeframe in which Eurotel expects mass market acceptance of this service
Price: EUR 2,500.00 / GBP 2,400.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Introduction 1
2 Eurotel's Video Service Offer 3
2.1 Pre-commercial Phase 3
2.2 Video Delivery Platform 3
2.3 Service Launch and Promotion 4
2.4 Current Offer & Activation Procedures 5
2.5 Tariffs 6
3 Content Value Chain 8
4 Impact of Video Services 9
5 Future Developments 11
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