Home » Maximising Wireless Profit Program » 2004 » Fixed-Mobile Convergence » O2 UK: Stimulating Prepay ARPU via Convergence and SubstitutionApril 2004 (18 pages)
This report was formerly titled "O2 UK: 'O2 Home'"
In this report, we analyse the approach taken by O2 UK with the implementation of its "O2 Home" service, which allows customers to make calls from a predefined "home zone" at discounted rates. This service is currently offered as a bolt-on for prepay customers, and is the most advanced Fixed Mobile Convergence (FMC) offer for prepay customers in the UK.
Price: EUR 2,500.00 / GBP 2,400.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us
1 Introduction 1
2 Service Implementation 3
2.1 Identifying Customer Needs 3
2.2 Upgrading the Service Platform 4
2.3 Commercial Launch 4
2.4 Training & Enabling the Channel 5
3 Service Proposition & Tariffs 7
4 Target Segments & Impact 9
4.1 Target Segments & Market Potential 9
4.2 Impact of Service 10
4.3 Competitive Environment 12
4.4 Future Developments 13
4.5 Summary 13
|
[Guest]
Terms Of Use & Privacy Statement | ©2002 - 2010 Mobile Market Development Ltd.
