Home » Maximising Wireless Profit Program » 2003 » Extracting Higher Value from the Consumer Contract Segment » Voice Services and Pricing StrategiesSeptember 2003 (21 pages)
In this section of the report we highlight some of the approaches adopted by wireless operators with the aim of increasing the level of basic wireless services revenue generated by consumer contract customers.
The pricing strategies for basic services adopted by individual operators can vary considerably depending on market conditions and internal commercial policies. Among the highly varied tariffing approaches implemented by operators for consumer contract customers, Mobile Market Development has identified a few key trends that are worth noting:
Price: EUR 1,250.00 / GBP 1,200.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Voice Services and Pricing Strategies 4
1.1 Overview 4
1.2 Acquisition 4
1.2.1 Vodafone UK 'Perfect Fit' Plans 4
1.2.2 Mobistar Acquisition Campaign 4
1.3 Migration 4
1.3.1 Telefonica Moviles (TME) Migration Strategy 4
1.4 Retention 4
1.4.1 Cosmote's Customer Retention Tariffing Approach 4
1.4.2 TeliaSonera Consumer Contract Plans 4
|
[Guest]
Terms Of Use & Privacy Statement | ©2002 - 2010 Mobile Market Development Ltd.
