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Maximising Wireless Profit Program

	Targeting & Distribution to the SOHO Segment July 2009 (40 pages)
MVNOs & Distribution Strategies
	Channel Rebalancing in Mobile Markets July 2009 (39 pages)
	Handset Subsidies - Legacy Overhead or Marketing Essential? December 2008 (41 pages)
	New Consumer MVNO Opportunities November 2008 (29 pages)
	Cost Effective Distribution Channels in Low ARPU Markets October 2008 (30 pages)
	Mobile Communities - Leveraging into Profitable Opportunities January 2008 (30 pages)
	Advances in Mobile Distribution December 2007 (34 pages)
	Flagship Stores & Their Role in Mobile Distribution December 2007 (44 pages)
	Impact of Identity on Customer Acquisition and Administration October 2007 (23 pages)
	The Future of Mobile Retailing on the High Street May 2007 (33 pages)
	Empowering Mobile Channels to Cross and Up-sell November 2006 (33 pages)
	Innovative Distribution Strategies in Mobile Markets June 2006 (34 pages)
	Obtaining 'Value for Money' from Mobile Handset Subsidies March 2006 (34 pages)
	Mobile Device Impacts on ARPU & Churn January 2006 (34 pages)
	Tier 1 Operators - MVNO Market Development Strategies December 2005 (15 pages)
	Tier 3 & 4 Operators - MVNO Market Development Strategies November 2005 (17 pages)
	MVNO Business Models and New Entrant Strategies October 2005 (30 pages)
	Performance Benchmarks - Cost of Acquisition September 2005 (19 pages)
	Mobile Promotional Strategies Online August 2005 (49 pages)
	Mobile Content Production and Distribution - The Complete Eco System August 2005 (58 pages)
	The Corporate Wireless Data Opportunity: Maximizing Business Value July 2005 (15 pages)
	Promotional Offers: Inspiration for Mobile Operators from Other Industries July 2005 (31 pages)
	Viral Marketing and Superdistribution - Opportunities for Mobile Network Operators June 2005 (54 pages)
	Assessing the Value of Handset Replacement Insurance to MNOs June 2005 (25 pages)
	Triple-Play & Beyond: Australian Market Case Study May 2005 (15 pages)
	MVNO Market Development March 2005 (15 pages)
	Analysis of lastminute.com's M-Commerce Strategy January 2005 (24 pages)
	Managing and Reducing the Cost of Customer Acquisition December 2004 (22 pages)
	getmobile AG: Penetrating the German Contract Market via Direct Sales October 2004 (10 pages)
	SME Market Distribution Strategies and Best Practices October 2004 (50 pages)
	Consumer Market Distribution Strategies and Best Practices September 2004 (53 pages)

Forthcoming Research

	MNO Fixed Network Portal Assessment Expected in Q1 2010