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Maximising Wireless Profit Program 2008

Churn Prevention Strategies Loyalty Programs - Effective Market Development Strategies December 2008 (83 pages) Segmentation Challenges in Mature Mobile Markets October 2008 (28 pages) Strategies to Acquire and Retain High Value Customers March 2008 (32 pages) Fixed-Mobile Convergence Fixed Line Replacement in the Home December 2008 (37 pages) MNO Convergence Positioning Strategies June 2008 (39 pages) Successful Multi-Play Market Strategies May 2008 (34 pages) Convergence Watch Spain February 2008 (27 pages) Corporate & SME Market Solutions Fixed Line Replacement in the Enterprise Sector August 2008 (33 pages) New Service & Revenue Opportunities Mobile TV in Europe December 2008 (35 pages) Driving Content Revenues - New Operator Strategies September 2008 (35 pages) mGovernment Opportunities for MNOs August 2008 (25 pages) MNO Opportunities from New Handset Technologies July 2008 (29 pages) Mobile Music Services: Market Development Strategies June 2008 (67 pages) Apple iPhone: Market Implications February 2008 (28 pages) Mobile Betting: The Opportunity for Mobile Operators February 2008 (44 pages)

Maximising Prepay Cellular Profit Prepay Relationships Best Practice December 2008 (34 pages) Addressing Transitory Prepay Segments June 2008 (36 pages) Hybrid Offers - Impacts on Market Share, ARPU and Churn May 2008 (31 pages) Tariffing Mobile Services for Profit Reassessing the Merits of Prepay-Postpay Migration November 2008 (28 pages) Emerging Market Success: Learning from China October 2008 (53 pages) Maximising Profitability in Low ARPU Markets April 2008 (27 pages) Addressing Marginal Customers in Mature Mobile Markets April 2008 (27 pages) Lessons From 3's Success in Raising ARPU April 2008 (26 pages) Benchmarks Key Performance Indicators 2008 - Cost of Acquisition August 2008 (17 pages) Key Performance Indicators 2008 - Churn August 2008 (19 pages) Key Performance Indicators 2008 - ARPU July 2008 (20 pages) Key Performance Indicators 2008 - EBITDA July 2008 (11 pages) MVNOs & Distribution Strategies Handset Subsidies - Legacy Overhead or Marketing Essential? December 2008 (41 pages) New Consumer MVNO Opportunities November 2008 (29 pages) Cost Effective Distribution Channels in Low ARPU Markets October 2008 (30 pages)