20th May 2012
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Churn Prevention Strategies
MNO Loyalty Programs Revisited - 2012
March 2012
(30 pages)
Reactive Retention Strategies in Context
January 2012
(39 pages)
High Value Customers - Acquisition & Retention: Best Practice
January 2011
(44 pages)
Mobile Consumer Segments Re-examined
September 2010
(25 pages)
Customer Retention in the Prepay Market
April 2010
(34 pages)
MNO Strategies to Combat Substitution
March 2010
(29 pages)
Mobile Broadband: Addressing Retention Challenges
March 2010
(52 pages)
VoIP: Market Development Impacts on MNOs
December 2009
(39 pages)
Delivering Super Customer Care to High Value Customers
December 2009
(33 pages)
Strategies to Extend (Prepay & Postpay) Mobile Customer Tenure
December 2009
(25 pages)
Point of Churn Best Practice
April 2009
(41 pages)
Loyalty Programs - Effective Market Development Strategies
December 2008
(83 pages)
Segmentation Challenges in Mature Mobile Markets
October 2008
(28 pages)
Strategies to Acquire and Retain High Value Customers
March 2008
(32 pages)
Customer Analytics: Social Network Analysis
November 2007
(23 pages)
Current Churn Management Strategies
November 2007
(54 pages)
MNP Impact Assessment: Case Study
October 2007
(48 pages)
Advancing Your Mobile Bill Design
October 2007
(32 pages)
Strategies to Minimise Involuntary Churn
May 2007
(24 pages)
Executive Insight Report: Driving EBITDA Through Customer Loyalty
April 2007
(23 pages)
Mobile Consumer Segmentation: Framework and Models
February 2007
(35 pages)
Effective Strategies for Addressing Rotational Churn
December 2006
(13 pages)
The Truth Behind Prepay Churn - Effective Measurement & Analysis
October 2006
(13 pages)
An Optimised Upgrade Strategy for a Developed Mobile Market
September 2006
(40 pages)
Postpay Upgrades in Europe
August 2006
(41 pages)
Prepay Upgrades in Europe
August 2006
(29 pages)
Handset Locking Strategies
July 2006
(21 pages)
Relationship Building Strategies for Prepay Customers
April 2006
(31 pages)
"The Ultimate Bill"
October 2005
Performance Benchmarks - Churn
September 2005
(26 pages)
Measuring Churn Drivers and Identifying Retention Opportunities - Mobile Operator Case Study
April 2005
(29 pages)
Contract Loyalty Programs - Impact Assessment
March 2005
(26 pages)
Mobile Upgrade Strategies - Justification & Best Practice
February 2005
(26 pages)
An Assessment of Prepay Loyalty Development Initiatives
December 2004
(24 pages)
Evaluation of CRM Solutions Available to Mobile Operators
October 2004
(27 pages)
Vodafone Germany 'Stars': Increasing Loyalty Among High-value Customer Segments
August 2004
(15 pages)
MNP Impact Assessment
June 2004
(36 pages)
Handset Subsidy Reduction: Strategies & Consequences
June 2002
(29 pages)
CRM Solutions for Mobile Operators
June 2002
(42 pages)
HK CSL: Customer Loyalty through Premium Brand Development
June 2002
(12 pages)
O2 Germany: Customer Retention through Contract Extension
June 2002
(6 pages)
Prepay Customer Loyalty Initiatives
June 2002
(6 pages)
TIM Italy: Reducing High Value Customer Churn
June 2002
(17 pages)
Bouygues Telecom: Evolution of Upgrade and Loyalty Programs
June 2002
(28 pages)
Churn Management in Perspective
June 2002
(27 pages)
Fixed-Mobile Convergence
Seamless Service Delivery: Impact on MNOs
April 2012
(33 pages)
Addressing Integrated Customer Service Challenges
November 2011
(29 pages)
Convergence & Bundling: Promotional Offers
November 2011
(54 pages)
Convergence Watch: Germany
July 2011
(42 pages)
Segmentation and Proposition Development
July 2011
(34 pages)
Convergence Watch: UK
June 2011
(59 pages)
Convergence Watch: France
May 2011
(42 pages)
Convergence Watch: Italy
March 2011
(38 pages)
Convergence Watch: Spain
March 2011
(41 pages)
Convergence Multi-play Market Strategies 2010
September 2010
(45 pages)
Convergence in Multi-Play Networks
June 2009
(27 pages)
Fixed Line Replacement in the Home
December 2008
(37 pages)
MNO Convergence Positioning Strategies
June 2008
(39 pages)
Successful Multi-Play Market Strategies
May 2008
(34 pages)
Convergence Watch Spain
February 2008
(27 pages)
Convergence Watch Italy
November 2007
(22 pages)
Convergence Watch Germany
October 2007
(23 pages)
Convergence Watch France
September 2007
(16 pages)
Convergence Watch UK
August 2007
(16 pages)
Executive Insight Report: Driving EBITDA Through Convergence
August 2007
(40 pages)
Strategies for Developing the Mobile-Only Segment
November 2006
(31 pages)
Fixed-Mobile Convergence Strategies: Japan
November 2006
(30 pages)
The VoIP Market Opportunity for Wireless Operators
October 2006
(34 pages)
UMA - The Real Implications for Mobile Operators
September 2006
(27 pages)
FMC Strategies to Combat Substitution
May 2006
(36 pages)
BT Fusion Case Study
December 2005
(28 pages)
Triple-Play & Beyond: Australian Market Case Study
May 2005
(15 pages)
"Home Zone" Solution Providers Profiled
April 2005
(15 pages)
Evaluation of 'Home Zone' Solutions
March 2005
(30 pages)
Evolution of TIM Business Xtension & New FMC Offers
November 2004
(23 pages)
Fixed Mobile Convergence & Substitution: Wireless Operator Strategies
September 2004
(18 pages)
O2 Germany: 'Genion' - Acquiring High Value Customers & Retaining Them
August 2004
(16 pages)
Analysis of Fixed Line Substitution Tariffs in the Danish Market
July 2004
(20 pages)
Wind Italy: Key enablers behind Europe's most successful FMC strategy
June 2004
(21 pages)
O2 UK: Stimulating Prepay ARPU via Convergence and Substitution
April 2004
(18 pages)
SONOFON: Securing Enterprise Market Share with an advanced FMC solution
March 2004
(18 pages)
Fixed Mobile Convergence Enterprise Solutions: Norwood Systems Bluetooth "EnterpriseMobility"
June 2003
(2 pages)
Fixed Mobile Convergence Enterprise Solutions: Sonofon, Netwise Contact Management
June 2003
(4 pages)
Corporate & SME Market Solutions
MNOs' ICT Propositions and Plans
February 2012
(42 pages)
The SOHO and Professional Segments: Requirements for Success
May 2010
(27 pages)
Enterprise Mobile Data Solutions
December 2009
(51 pages)
Targeting & Distribution to the SOHO Segment
July 2009
(40 pages)
Fixed Line Replacement in the Enterprise Sector
August 2008
(33 pages)
Meeting Scandinavian Enterprise Mobility Needs
October 2007
(36 pages)
VAS Innovations for the Enterprise Market
March 2007
(26 pages)
Innovative Voice Solutions for the Enterprise Market
February 2007
(29 pages)
Innovative Mobile Data Solutions for the Enterprise Market
January 2007
(25 pages)
Unlocking Enterprise Data Revenues Through Event Based Pricing
January 2007
(24 pages)
Mobile E-mail Market Development in the Business and Consumer Segments
February 2006
Prepay and Hybrid Solutions for the Enterprise Market
December 2005
(26 pages)
Enterprise Customer Retention Strategies in Mobile Markets
October 2005
(36 pages)
SOHO Solutions in Mobile Markets
August 2005
(41 pages)
The Corporate Wireless Data Opportunity: Maximizing Business Value
July 2005
(15 pages)
Horizontal Applications in the Enterprise Market
May 2005
(56 pages)
Vertical Applications in the Enterprise Market
May 2005
(43 pages)
Orange UK: Realising Aggressive Enterprise Market Share Ambitions
January 2005
(30 pages)
Instant Messaging: Market Development
December 2004
(17 pages)
3G/GPRS/WLAN Integrated Data Offers for Business Customers
November 2004
(34 pages)
LBS Opportunities in the Enterprise Market
July 2004
(16 pages)
Push to Talk: Market Development Strategies
June 2004
(30 pages)
Telematics: Emerging Wireless Operator Opportunities
April 2004
(34 pages)
Vodacom South Africa: 'Call Sponsor'
December 2003
(5 pages)
O2 Ireland: ìGroup Workerî
September 2003
(7 pages)
TIM Italy: ìBusiness Xtensionî Service
September 2003
(14 pages)
Vodafone Teleca: CRM & Reporting with a Digital Pen
June 2003
(7 pages)
WLAN: Telia HomeRun Service
June 2003
(8 pages)
Horizontal Mobile Data Solutions for Enterprises
June 2003
(27 pages)
Operator Case Study: Vodafone
June 2003
(9 pages)
Operator Case Study: MTN South Africa
June 2003
(10 pages)
Operator Case Study: Far EasTone Taiwan
June 2003
(6 pages)
Overview: Vertical Industries and Applications
June 2003
(4 pages)
Horizontal Applications for SMEs: Radiolinja ëToimistoratkaisuí Service
April 2003
(5 pages)
Horizontal Applications for SMEs: KPN Mobile ëLucioí Service
April 2003
(6 pages)
Understanding the Corporate Market
April 2003
(21 pages)
New Service & Revenue Opportunities
Mobile Contextual Advertising: a Key Revenue Source?
May 2012
(33 pages)
Emergence and Future of Mobile Network Sharing
April 2012
(25 pages)
Health, Education & Social Networks Mobile VAS in Emerging Markets
March 2012
(35 pages)
Mobile Payments in Emerging Markets
January 2012
(35 pages)
The Mobile Cloud - Opportunity or Risk?
November 2011
(31 pages)
Mobile Broadband: Pricing and Penetration Benchmarks
November 2011
(36 pages)
Call Completion VAS
September 2011
(35 pages)
Public Access Wi-Fi Mobile Broadband in Europe: Status & Development
August 2011
(50 pages)
App Stores: MNO Market Development Strategies
July 2011
(35 pages)
Growing Smartphone Share & Key Apps to Stimulate ARPU
July 2011
(30 pages)
Brand Approach Strategies: Big Brand (Global) vs. Little Brand (Local)
April 2011
(24 pages)
Handset Applications: Opportunities and Threats for MNOs
April 2011
(36 pages)
MNO Marketing Teams & Mobile Data Resourcing
March 2011
(17 pages)
MNO Strategies for Social Media
March 2011
(44 pages)
Prioritising Revenue Growth Opportunities for MNOs
January 2011
(28 pages)
New Models for Mobile Content & Applications
January 2011
(39 pages)
Interconnect & MTRs - New Regulatory Realities
December 2010
(30 pages)
Postpay Customer Retention Strategies
December 2010
(39 pages)
Mobile Money and Microfinance Services
November 2010
(38 pages)
IP Multimedia Subsystem (IMS): Who Benefits?
November 2010
(19 pages)
Success and Innovation With Mobile VAS
October 2010
(55 pages)
Cross Selling Best Practice in Mobile Markets
July 2010
(40 pages)
M2M: Growth Opportunities for MNOs in Developed Markets
June 2010
(34 pages)
Mobile Broadband - The Scope for Market Share Gains
June 2010
(49 pages)
MNO Market Differentiation Through Handset Applications
May 2010
(77 pages)
Vodafone 360 - Performance & Opportunity Assessment
February 2010
(32 pages)
Mobile Broadband: Learning from Emerging Markets
February 2010
(37 pages)
Case Studies on Strategies for International & Roaming Call Revenue Growth
November 2009
(31 pages)
Mobile Broadband - Propositions, Pricing & Penetration Benchmarks
October 2009
(37 pages)
Assessing the Impact of SIM-only Service Propositions
October 2009
(60 pages)
Branding and Sponsorship: How to Differentiate in Global Mobile Markets
October 2009
(53 pages)
Outsourcing: The Answer to Margin Pressures on International Roaming?
September 2009
(36 pages)
Emerging HSPA Applications
September 2009
(29 pages)
Achieving Increased Profitability in Saturated Markets
July 2009
(25 pages)
Mobile Broadband - How Netbooks will Expand the Market
July 2009
(34 pages)
Mobile Money: Lessons from Emerging Markets
June 2009
(37 pages)
Mobile Broadband Strategies
April 2009
(32 pages)
Advertising via the Mobile Channel
March 2009
(34 pages)
Consumer Data Propositions
March 2009
(30 pages)
MNO Mobile Portal Strategies Update
February 2009
(128 pages)
Mobile TV in Europe
December 2008
(35 pages)
Driving Content Revenues - New Operator Strategies
September 2008
(35 pages)
mGovernment Opportunities for MNOs
August 2008
(25 pages)
MNO Opportunities from New Handset Technologies
July 2008
(29 pages)
Mobile Music Services: Market Development Strategies
June 2008
(67 pages)
Apple iPhone: Market Implications
February 2008
(28 pages)
Mobile Betting: The Opportunity for Mobile Operators
February 2008
(44 pages)
Executive Insight Report: MNO Diversification - Necessary, Desirable or Foolhardy?
February 2008
(40 pages)
Mobile Communities - Leveraging into Profitable Opportunities
January 2008
(30 pages)
Mobile TV Strategy: Lessons From Japan
January 2008
(36 pages)
Operator Restructuring for Mature Competitive Market Conditions
December 2007
(74 pages)
Mobile TV in Korea - Two Years On
November 2007
(24 pages)
Protecting Revenues From MNO Voicemail
September 2007
(32 pages)
X-Series UK - Case Study
September 2007
(44 pages)
Child Security Applications
July 2007
(42 pages)
Executive Insight Report: MNO Business Value - Share Price Drivers & Inhibitors
June 2007
(34 pages)
Executive Insight Report: Mobile Advertising - How big is the Pie?
June 2007
(41 pages)
Mobile Advertising - Strategic Market Development Models for MNOs
May 2007
(30 pages)
Multi-Brand Strategies in Mobile Markets
April 2007
(23 pages)
Optimising the Mobile Content Value Chain
March 2007
(29 pages)
Mobile Content Market Development in China
March 2007
(28 pages)
Optimising Mobile Multi-Media Portal Investment Returns
January 2007
(34 pages)
Wireless Operator Portal Development Strategies
December 2006
(119 pages)
Mobile Ticketing - MNO Opportunities Assessed
December 2006
(35 pages)
Addressing Untapped Segments in Mature Mobile Markets - Case Studies from Japan/ Korea
August 2006
(51 pages)
Mobile Marketing: Lessons From Japan and Korea
June 2006
(29 pages)
India - A Study of Dynamic Market Development
May 2006
(47 pages)
Assessing Mobile Content Revenue Opportunities
April 2006
The Success of 3G Services in Italy: A Case Study
March 2006
(27 pages)
Mobile TV - South Korean Market Case Study
March 2006
(32 pages)
"1 mm" - Intelligent Personal Agent: A Personalised User Experience from SK Telecom
February 2006
(17 pages)
Mobile Device Impacts on ARPU & Churn
January 2006
(34 pages)
MNO Mobile Music Opportunities: Japan Case Study
October 2005
(15 pages)
Mobile TV - Business Models and the Market Opportunity for Mobile Operators
September 2005
Mobile Content Production and Distribution - The Complete Eco System
August 2005
(58 pages)
Promotional Offers: Inspiration for Mobile Operators from Other Industries
July 2005
(31 pages)
VoIP Developments & Implications for Wireless Operators
June 2005
(26 pages)
Important Lessons from the Japanese Mobile Games Market
June 2005
(46 pages)
Viral Marketing and Superdistribution - Opportunities for Mobile Network Operators
June 2005
(54 pages)
Negotiating Roaming Agreements to Optimise Service Profitability & Managability Issues
June 2005
(22 pages)
M-Commerce and Wallet Phones: Leading Edge Developments from Japan
March 2005
(25 pages)
Wireless Email Solutions for Consumer and SOHO Markets
February 2005
(24 pages)
Analysis of lastminute.com's M-Commerce Strategy
January 2005
(24 pages)
Japan: Market Development and Challenges
December 2004
(35 pages)
Mobile Content: Pricing & Revenue Opportunities
September 2004
(41 pages)
Mobile Content: Market Development Strategies
September 2004
(33 pages)
Music Services: Directions for Mobile Operators
June 2004
(23 pages)
Mobile Video: A Pioneer's Perspective (Eurotel Praha)
May 2004
(11 pages)
Revenue Assurance: A Key Contributor to Wireless Operator Profitability
March 2004
(17 pages)
Operator Profile: Nextel Communications
September 2003
(18 pages)
Orange SPV Launch, November 2002
April 2003
(19 pages)
O2 xda Launch 2002
April 2003
(15 pages)
Improving the Mobile Device UI
April 2003
(14 pages)
Consumer Contract Segment
SIM-only Policies & Initiatives for the Postpay Segment
December 2006
(48 pages)
Securing and Retaining Market Share in the High Value Consumer Segment
September 2006
(39 pages)
The Role of Contact Management in Retention & ARPU Stimulation
November 2005
(38 pages)
Assessing the Value of Handset Replacement Insurance to MNOs
June 2005
(25 pages)
getmobile AG: Penetrating the German Contract Market via Direct Sales
October 2004
(10 pages)
Location-Based Services for the Consumer Market
August 2004
Inbound Traffic Stimulation: A Neglected Opportunity
July 2004
(20 pages)
Person to Person SMS
December 2003
(29 pages)
Retail Channels: Selling Mobile Data Applications Effectively
September 2003
(20 pages)
MMS Services
September 2003
(15 pages)
Voice Services and Pricing Strategies
September 2003
(21 pages)
SMS Based Applications
September 2003
(15 pages)
Overview: Consumer Contract Segment
September 2003
(10 pages)
Reducing the Cost of Customer Acquisition and Retention
April 2003
(31 pages)
Maximising Prepay Cellular Profit
Handset Advances: Meeting the Social Networking Needs of Prepay Customers
November 2009
(31 pages)
Identification & Assessment of Innovative Prepay Services
August 2009
(37 pages)
Prepay Relationships Best Practice
December 2008
(34 pages)
Addressing Transitory Prepay Segments
June 2008
(36 pages)
Hybrid Offers - Impacts on Market Share, ARPU and Churn
May 2008
(31 pages)
Rewarding Inbound Traffic - Business Impact Assessment
March 2007
(35 pages)
SIM-only Policies & Initiatives for the Prepay Segment
November 2006
(70 pages)
Vodafone live! Impact Assessment
January 2006
(26 pages)
Prepay-Postpay Hybrid Solutions
December 2005
(49 pages)
Prepay Roaming: Strategies Solutions & Revenue Benchmarks
May 2004
(21 pages)
Wind Prepay Roaming: Service Development Promotion & Impact
May 2004
(21 pages)
M-Payment: Optimising Prepay Revenues
April 2004
(13 pages)
Pricing Strategies in the Maturing Prepay Market
December 2003
(44 pages)
Cross-billing & Split-billing Solutions
December 2003
(29 pages)
Data Revenues and GPRS Pricing Strategies
December 2003
(14 pages)
Stimulating Voice Traffic Through VAS
December 2003
(10 pages)
Tariffing Mobile Services for Profit
Multi-Device Plans
April 2012
(38 pages)
Prepay Tariff Innovation
December 2011
(28 pages)
The Potential for Flat Rate Tariffs in Developed Markets
December 2011
(24 pages)
Maximising Messaging SMS/MMS Revenues
October 2011
(40 pages)
Segmentation and Proposition Development for the Mobile Data Market
September 2011
(23 pages)
Evolving from a Premium to a Mass Market Data Roaming Model
July 2011
(29 pages)
Addressing Customer Discomfort with Mobile Broadband Pricing
May 2011
(29 pages)
Mobile & Fixed Broadband - Complementary vs. Competitive Positioning
March 2011
(23 pages)
Mobile Data - Revisiting Current Charge Models
December 2010
(39 pages)
Addressing the Family Segment in Mobile Markets
October 2010
(34 pages)
Winning International Call Revenues
May 2010
(24 pages)
Mobile Pricing Trends: International and SIM-only Packages
June 2009
(Updated: 2nd July 2009)
(28 pages)
Best Practice in Acquisition, Spend & Loyalty Promotions
May 2009
(33 pages)
Review of Developments in the Mobile Messaging Market
February 2009
(29 pages)
Mobile Pricing Innovation in Africa & ME: Zain One Network
February 2009
(28 pages)
Reassessing the Merits of Prepay-Postpay Migration
November 2008
(28 pages)
Emerging Market Success: Learning from China
October 2008
(53 pages)
Maximising Profitability in Low ARPU Markets
April 2008
(27 pages)
Addressing Marginal Customers in Mature Mobile Markets
April 2008
(27 pages)
Lessons From 3's Success in Raising ARPU
April 2008
(26 pages)
Executive Insight Report: Impact of Market Share Position on Market Approach & Strategy
January 2008
(42 pages)
Developing Low-End Segments in Emerging Mobile Markets
November 2007
(34 pages)
MNO Messaging Pricing Strategies
September 2007
(27 pages)
Impact of Prepay Tariff Innovation
May 2007
(34 pages)
Mobile Pricing Innovation: T-Mobile "Flext" Case Study
July 2006
(15 pages)
Mobile Pricing Innovation: "Vodafone Passport" Case Study
July 2006
(10 pages)
Mobile Pricing Innovation: Vodafone "Stop the Clock" Case Study
July 2006
(10 pages)
Benefits and Challenges of Executing Best Plan Advice Schemes
April 2006
(42 pages)
Effective Pricing Strategies for Retaining Margin in Mobile Markets
December 2005
(34 pages)
Mobile Promotional Strategies Online
August 2005
(49 pages)
3G Pricing Promotions & Strategies
May 2005
(28 pages)
3G Pricing Benchmarks
May 2005
(29 pages)
Developing an Optimal Pricing Strategy
February 2005
(23 pages)
Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Prepay Segment)
February 2005
Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Contract Segment)
January 2005
(21 pages)
Group & Family-Based Loyalty Tariffs
December 2004
(22 pages)
Tenure- and Usage-Based Loyalty Tariffs
December 2004
(18 pages)
3G Pricing: Lessons from the Austrian Market
May 2004
(21 pages)
Value Based Pricing for the Enterprise Market
November 2003
(19 pages)
Consumer Contract Market Voice Tariffs
November 2003
(43 pages)
Messaging Tariffs
November 2003
(40 pages)
3G Pricing Strategies
November 2003
(34 pages)
GPRS Data Transport Tariffs
November 2003
(16 pages)
GPRS and MMS Roaming Tariffs
November 2003
(13 pages)
Multi-Media Portals & Promotional Pricing Strategies
November 2003
(13 pages)
Benchmarks
MNO KPI Benchmarks
October 2011
(75 pages)
Key Performance Indicators 2010 - Cost of Acquisition
August 2010
(23 pages)
Key Performance Indicators 2010 - Churn
August 2010
(32 pages)
Key Performance Indicators 2010 - ARPU
August 2010
(28 pages)
Key Performance Indicators 2010 - EBITDA
August 2010
(17 pages)
Key Performance Indicators 2009 - Cost of Acquisition
September 2009
(16 pages)
Key Performance Indicators 2009 - ARPU
August 2009
(19 pages)
Key Performance Indicators 2009 - Churn
August 2009
(22 pages)
Key Performance Indicators 2009 - EBITDA
July 2009
(11 pages)
Key Performance Indicators 2008 - Cost of Acquisition
August 2008
(17 pages)
Key Performance Indicators 2008 - Churn
August 2008
(19 pages)
Key Performance Indicators 2008 - ARPU
July 2008
(20 pages)
Key Performance Indicators 2008 - EBITDA
July 2008
(11 pages)
Key Performance Indicators 2007 - Cost of Acquisition
August 2007
(15 pages)
Key Performance Indicators 2007 - Churn
July 2007
(15 pages)
Key Performance Indicators 2007 - ARPU
July 2007
(17 pages)
Key Performance Indicators 2007 - EBITDA
July 2007
(10 pages)
Key Performance Benchmarks - Cost of Acquisition
August 2006
(12 pages)
Key Performance Indicators 2006 - Churn
August 2006
(15 pages)
Key Performance Indicators 2006 - EBITDA
July 2006
(10 pages)
Key Performance Indicators 2006 - ARPU
July 2006
(17 pages)
Performance Benchmarks - EBITDA
September 2005
(24 pages)
Performance Benchmarks - Cost of Acquisition
September 2005
(19 pages)
Key Performance Indicators 2005: ARPU
July 2005
(13 pages)
2.5G Pricing - International Benchmark Analysis
October 2004
(24 pages)
Basic SMS & MMS Pricing Benchmarks
October 2004
(18 pages)
Key Performance Indicators 2004: Cost of Acquisition
October 2004
(8 pages)
Key Performance Indicators 2004: ARPU
August 2004
Key Performance Indicators: Churn
July 2004
(6 pages)
MVNOs & Distribution Strategies
Optimising the Channel Mix
October 2011
(32 pages)
MVNOs - The Next Wave - A Business Update
November 2010
(42 pages)
Maximising Return From the Online Channel in Mobile Markets
July 2010
(69 pages)
MNO Web Sites Design Review
May 2010
(62 pages)
Channel Rebalancing in Mobile Markets
July 2009
(39 pages)
Handset Subsidies - Legacy Overhead or Marketing Essential?
December 2008
(41 pages)
New Consumer MVNO Opportunities
November 2008
(29 pages)
Cost Effective Distribution Channels in Low ARPU Markets
October 2008
(30 pages)
Advances in Mobile Distribution
December 2007
(34 pages)
Flagship Stores & Their Role in Mobile Distribution
December 2007
(44 pages)
Impact of Identity on Customer Acquisition and Administration
October 2007
(23 pages)
The Future of Mobile Retailing on the High Street
May 2007
(33 pages)
Empowering Mobile Channels to Cross and Up-sell
November 2006
(33 pages)
Innovative Distribution Strategies in Mobile Markets
June 2006
(34 pages)
Obtaining 'Value for Money' from Mobile Handset Subsidies
March 2006
(34 pages)
Tier 1 Operators - MVNO Market Development Strategies
December 2005
(15 pages)
Tier 3 & 4 Operators - MVNO Market Development Strategies
November 2005
(17 pages)
MVNO Business Models and New Entrant Strategies
October 2005
(30 pages)
MVNO Market Development
March 2005
(15 pages)
Managing and Reducing the Cost of Customer Acquisition
December 2004
(22 pages)
SME Market Distribution Strategies and Best Practices
October 2004
(50 pages)
Consumer Market Distribution Strategies and Best Practices
September 2004
(53 pages)
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