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mGovernment Opportunities for MNOs

Around the world, in all market types, governments face the twin challenges of increasing the level of participation of their populations and reducing the cost overhead of government and enforcement processes. These apparently mutually exclusive aims provide an opportunity for MNOs and those that provide application services over their networks.

While eGovernment has already become established and the ability to interact with administrative bodies through e-mail or web portals have become commonplace, the ubiquity of the mobile phone and its ability to penetrate populations even in remote areas of developing countries, where no fixed communications infrastructure is present, mean that mobile technology may be able to extend the franchise and reduce process costs far more effectively. In developed markets, mGovernment still has an important role in helping to improve the cost-effectiveness of the resources employed as well as offering a mechanism to increase the level of engagement of the voter in the process of government.

Consequently, commitments to mGovernment have already been made at local and national level in many countries around the world. MNOs stand to benefit from major contracts to provide appropriate functionality from governing administrations as well as increased revenues derived from carrying new traffic, including voice, SMS and data associated with mGovernment applications. However, if MNOs are not proactive in promoting mGovernment applications, other service providers may capture most of the benefit, leaving MNOs to a situation where they are forced to negotiate to obtain even a small revenue share.

This report examines the market context of mGovernment as well as examples of implementations already in place and draws conclusions and makes recommendations that MNOs should take account of to optimise their exploitation of this major opportunity area.

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Table of Contents


1
OVERVIEW
1
2
INTRODUCTION
2
2.1
Background to the Report
2
2.2
Report Content
2
2.3
Currency and Conversions
2
3
MGOVERNMENT CONTEXT
4
3.1
Introduction
4
3.2
Sample mGovernment Players
5
3.2.1
Mobile Government Consortium International
5
3.2.2
Dexterra
6
3.2.3
Project Nomad UK
7
3.2.4
m-GovWorld
7
3.2.5
The World Bank
8
3.3
The mGovernment Scale of Opportunity
9
3.3.1
Workforce Mobilisation
9
3.3.2
Citizen Participation
11
4
MGOVERNMENT APPROACHES
13
4.1
Introduction
13
4.2
Singapore
13
4.2.1
Pension Services
13
4.2.2
MyeCitizen SMS Alerts
14
4.2.3
Government Directory Services
14
4.2.4
SingStat Express - Free SMS Service
15
4.2.5
Crime Service
16
4.2.6
Motoring Services
16
4.3
Estonia
17
4.4
Dubai
18
4.5
UK
19
4.6
Examples from Other Countries
20
5
KEY FINDINGS
22
6
RECOMMENDATIONS
25