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MNO Opportunities from New Handset Technologies

The launch of the iPhone with its large touch-screen technology (and the flurry of iPhone 'killers' from other manufacturers), the inclusion of GPS functionality on many high-end phones and the success in the Far East of payment systems on handsets using Near Field Communication technology are ushering in a new phase in the development of the mobile handset which is becoming much more than a simple tool for making phone calls and sending text messages. Developments in a range of new technologies are bringing new functionalities and capabilities to mobile handsets. These are, in turn, enabling the delivery of a wide range of financial, payment, identity, access control, location and other services, such that the mobile handset will have the capability to become a universal tool for dealing with many everyday activities.

What do MNOs need to do to take maximum advantage of the opportunities represented by the new levels of handset functionality? If they allow third parties to develop and offer services over the mobile networks, will that undermine the exclusivity of the relationship between the mobile phone user and the network provider and will that, in turn, lead to marginalisation of the MNO, making it even more difficult to maintain EBITDA levels in the future? Or, might MNOs invest time and money in developing services that fail to engage the market, once again threatening profitability levels?

This report examines the state of technology in current handsets and, using concrete examples and analysis based on real-world scenarios, develops conclusions about how large the opportunity is and how MNOs might best exploit their current position to maintain a strong role in the value chain.

Price: EUR 2,500.00 / GBP 2,000.00

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Table of Contents


1
OVERVIEW
1
2
INTRODUCTION
2
2.1
Background and Scope
2
2.2
Structure of report
3
2.3
Currency and Conversions
3
3
HANDSET TECHNOLOGY DEVELOPMENT
4
3.1
Introduction
4
3.2
Touch Sensitive Screens
4
3.3
Broadband Network Communications - HSPA, WiMAX & WLAN
6
3.4
Operating Systems and Browsing
6
3.5
Near Field Communications
8
3.6
Electronic Wallet
8
3.7
GPS
8
3.8
Dual SIM
9
3.9
Video
9
3.10
Other Technologies
10
4
SERVICE OPPORTUNITIES
11
4.1
Introduction
11
4.2
Factors Affecting Success of New Products and Services
11
4.3
Payment Services
12
4.4
Ticketing and Access Control
16
4.5
Information Services & Promotions
17
4.6
Location Services
17
4.7
Social Networking
19
4.8
Video and Broadband
19
4.9
Combinations
20
5
POTENTIAL REVENUE SOURCES FOR MNOS
21
5.1
Introduction
21
5.2
Transaction Fees
21
5.3
SIM 'Real Estate' Rental
22
5.4
Advertising
23
5.5
Promotions
24
5.6
Usage/Service Charges
24
5.7
Sale of Virtual Goods
25
5.8
Joint Ventures, Acquisitions and Partnerships
25
6
KEY FINDINGS
26
6.1
Technologies and Services
26
6.2
Revenue Opportunities
27
7
RECOMMENDATIONS
29