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Executive Insight Report: MNO Diversification - Necessary, Desirable or Foolhardy?

Diversification is a thorny issue which various MNOs approach very differently - but which Mobile Market Development believes is critical to the long term maintenance of a dominant market position among mobile users. In the past, MNOs have enjoyed a relatively protected market position with regulators and a limited number of competitors to deal with. The role of regulators is to stimulate competition (to the advantage of the consumer) so their presence and activities indicate the potential for higher levels of competition in the MNO core market. The wide-ranging diversification of Telcos stimulated by the introduction of competition into fixed line provision was almost universally unsuccessful. Telephone companies went through a phase of wishing to be manufacturing, IT or professional service companies - but almost all acquisitions were later disposed of as they re-discovered their core skills remained in the provision of telephony. Convergence however, creates an environment where previously defensible core markets are much more vulnerable and diversification may be essential to long term survival. This presentation examines the examples of diversification already available and considers both the need for diversification and the most successful models for achieving it.

Price: EUR 2,500.00 / GBP 2,000.00

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Table of Contents

1
Introduction & The Case for Diversification

2
Types of diversification

2.1
Vertical

2.2
Horizontal

2.3
Unrelated

3
Areas of Diversification

4
Scenarios  for diversification

4.1
Acquisition

4.2
Partnering

4.3
Organic diversification

4.8
Case studies: Diversification strategies

4.8.1
Findings & Recommendations