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Mobile Communities - Leveraging into Profitable Opportunities

The immense popularity of social networking in the fixed Internet space, with millions of users on a global basis, provides an opportunity for stimulating mobile Internet usage. MNOs can reach millions of customers and hold a unique position in terms of supporting innovative social networking applications comprising location based features and real-time uploading of content (e.g. pictures, videos, comments) whilst on the move. The opportunity is there, although there are significant barriers related to cultural and pricing factors, which MNOs need to overcome to transform mobile communities into a profitable opportunity.

In this report, we look at the significance of social networking in the fixed Internet space and analyse the wide range of activities in the mobile space including various examples of advanced service implementations, micro-blogging and location based services. We analyse the drivers and barriers affecting the development of these services and the potential revenue streams from service fees, increased data traffic, revenue sharing from mobile advertising on these sites and content downloads. We conclude the report with a set of recommendations for MNOs that will help them to ensure that the market develops to deliver optimum financial benefits to MNOs.

Price: EUR 2,500.00 / GBP 2,000.00

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Table of Contents


1
Overview
1
2
Introduction and Social Network Background
2
2.1
Introduction
2
2.2
Social Networking in the Fixed Internet Space
3
2.2.1
MySpace
4
2.2.2
YouTube
5
2.2.3
Facebook
5
2.2.4
Bebo
6
3
Proliferation of Social Networking Activities in the Mobile Space
7
3.1
Key Players Extending their Services to Mobile Devices
7
3.2
Mobile Operators Securing Deals with Social Networking Providers
8
3.3
Micro-Blogging Platforms
11
4
Implementations of Mobile Social Networking
13
4.1
MySpace & Helio
13
4.1.1
Current Service Offer
13
4.1.2
Helio's Performance
16
4.1.3
MySpace Service with other Operators
17
4.2
Bebo Differentiated Deals across European Markets
18
4.2.1
Bebo by O2 Ireland
19
4.2.2
Bebo by Orange UK
19
4.2.3
Bebo's Customer Potential & Limitations
20
4.3
Location Based Applications for Social Networking
22
4.3.1
Drawbacks of LB Features
23
5
Revenue Opportunities for MNOs
24
5.1
Market Estimates
24
5.2
Service Fees & Data Traffic
26
5.3
Advertising Revenues
27
5.4
Other Indirect Revenue Opportunities & Benefits
28
6
Conclusions & Recommendations
29