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Key Performance Indicators 2007 - Cost of Acquisition

Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures on one of a mobile network operator's key costs. This report presents CoA data from 24 operators with year-on-year comparisons as well as analysis across MNOs prepay, postpay and 3G customer base.

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Table of Contents


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Average Cost Per Gross Addition 2006 (24 Operators)
Average Cost Per Gross Addition 2006 vs. 2005 YoY (22 Operators)
Gross CoA, Decreasing YoY (2006 vs. 2005, 14 operators)
Gross CoA, Increasing YoY (2006 vs. 2005, 8 operators)
Average Cost Per Postpay Addition 2006 (13 Operators)
Average Cost Per Postpay Addition 2006 vs. 2005 YoY (13 Operators)
Average Cost Per Prepay Addition 2006 (11 Operators)
Average Cost Per Prepay Addition 2006 vs. 2005 YoY (11 Operators)
Average CoA against Prepay Proportion of Customer Base (21 Operators)
Average CoA against 3G Proportion of Customer Base (8 Operators)
Summary Average CoA per Gross Addition - 2006