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Rewarding Inbound Traffic - Business Impact Assessment

The current report examines 11 implementations of Terminating Call Credit (TCC) schemes in 7 countries which reward mobile customers for receiving inbound calls or data traffic. Through our analysis of the service propositions in this report we:

• Highlight the Key advantages of implementing TCC schemes
• Show how and why some operators are better positioned to exploit TCC schemes than others
• Detail key differences in TCC proposition designs between operators/markets
• Identify the variables MNOs can manipulate in order to influence the impact of such schemes on key performance indicators such as market share growth, ARPU and Churn
• Provide evidence of the tangible quantifiable benefits of introducing TCC
• Offer recommendations for operators contemplating the introduction of TCC schemes in the future

Price: EUR 2,500.00 / GBP 2,000.00

if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us

Table of Contents


1
Overview
1
2
Background to TCC
2
3
Motivations for Introducing TCC
3
3.1
Increased Top-Up & Activity Levels
3
3.2
Decreased Churn
4
3.3
Decreased Spin
5
3.4
Increased ARPU
5
3.5
Market or Segment Specific Share Gain
6
3.6
Other Strategic Considerations
8
3.6.1
Flexible Promotional Strategies
8
3.6.2
Customer Registration
9
3.6.3
Tariff Migration
9
3.6.4
Number Porting
9
3.6.5
Credit Notification
9
3.6.6
Offer Evolution
10
3.6.7
In-house vs. Outsourced Platforms
10
4
The New Entrant Motivation
12
5
Proposition Design Challenges
13
5.1
Curtailing Cost
13
5.2
Curtailing Abuse
14
5.3
Differentiation
14
6
Impact Potential
16
7
TCC Service Proposition Summary
17
8
TCC Operator Initiatives
19
8.1
Telstra Australia
19
8.1.1
Termination Fees
19
8.2
Orange Romania
20
8.2.1
Outbound Credit Bonus Initiative
20
8.2.2
Termination Fees
21
8.3
H3G UK
21
8.3.1
Termination Fees
22
8.4
3 Italia
24
8.5
TIM Italy
26
8.6
Wind Italy
27
8.6.1
Termination Fees
27
8.7
Optimus Portugal
28
8.8
TMN Portugal
28
8.9
Vodafone Portugal
29
8.9.1
Termination Fees
30
8.10
H3G Austria
31
8.10.1
Termination Fees
32
8.11
Cosmote Greece
32
8.11.1
Termination Fees
33
9
Operator Recommendations
34