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Unlocking Enterprise Data Revenues Through Event Based Pricing

O2 Ireland has adopted a leadership position in offering value added services to enterprise clients with an event based pricing approach. Such an approach offers perhaps the most effective way of resisting margin erosion through falling voice ARPUs and increased levels of competition in Western European markets that are approaching, or have already reached, saturation in terms of penetration. The Maximising Wireless Profit program first examined this area in 2003 and assessed the impact of the service offered through the partnership of O2 Ireland and Sentrio. This report reviews the original analysis and subsequent progress, drawing conclusions about the value of event based pricing to MNOs. Finally, the report makes seven recommendations for MNOs considering this area, to assist in the assessment of potential value and - in the event a decision is made to develop and offer services with event based pricing - how to ensure the potential opportunity is maximised.

Price: EUR 2,500.00 / GBP 2,000.00

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Table of Contents

1
Overview
1
2
Introduction
2
2.1
Background
2
2.2
Report Structure
2
3
O2 Ireland's W-EDI Implementation
3
3.1
'Proof of Activity' Event Based Pricing
3
3.1.1
Sentrio Harvester Exchange
3
3.1.2
The Market Opportunity
4
3.1.3
Demonstrating Customer Demand
8
3.1.4
The Importance of Value Based Pricing for Enterprise Market Development
8
4
O2 Ireland W-EDI Progress
10
4.1
Introduction
10
4.2
Sentrio w-EDI Product Range
10
4.2.1
SME Solutions
10
4.2.2
Construction and Housing Solutions
11
4.2.3
Bespoke Corporate Solutions
11
4.3
O2 Instant Deployments
11
4.3.1
Thorntons Recycling
11
4.3.2
Relay Express Ireland
12
4.4
Other O2 Mobile Data Deployments
12
4.5
O2 Instant Current Offering
13
5
W-EDI Market Opportunity
16
5.1
The Practicality of Wireless EDI
16
5.2
Pricing and Revenue Comparison
17
5.3
Event Based Pricing Market Appeal
19
5.4
Market Size Estimates
20
6
Conclusions
22
7
MNO Recommendations
24