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Mobile Ticketing - MNO Opportunities Assessed

The high penetration of mobile phones (particularly smart phones) combined with the ubiquitous presence of ticketing applications across different vertical segments has encouraged analysts to forecast exponential growth for mobile ticketing transactions over the next few years. End-user customers appear to value the convenience associated with mobile ticketing and this is highlighted by some very encouraging service adoption rates (sometimes as high as 40% - 60%) reported across parking, music and sport event mobile ticketing schemes. Many MNOs are investing in mobile ticketing schemes in the belief that end-users will experiment with other forms of mobile commerce applications once they have experienced the "convenience" of using the mobile phone to acquire a ticket for the movies, bus or car park.

In this report we examine the development of mobile ticketing applications and set out to:

• Provide an overview of the mobile ticketing technologies available and highlight fragmentation with the provision of mobile ticketing platforms, with start-up companies sometimes failing to overcome the challenges associated with the early stages of market development.
• Present a broad range of mobile ticketing initiatives implemented across the entertainment (e.g. cinema and theatre, music gigs and sport events, etc.) and transport (car park, trains and bus tickets, etc.) sectors.
• List the key benefits for the main players in the mobile ticketing value chain and identify market drivers and barriers affecting service uptake across different mobile ticketing applications and markets.
• Analyse different mobile ticketing models and assess the specific opportunities (financial and non) available to MNOs across different mobile ticketing applications and markets.

Price: EUR 2,500.00 / GBP 2,000.00

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Table of Contents

1
Overview
1
2
Introduction
2
3
Technology Platforms
4
3.1
SMS
4
3.2
Mobile Barcodes
4
3.3
Contactless Cards Based on RFID & NFC
7
3.4
Summary
9
4
Key Market Players & Drivers
10
5
Initiatives in the Transport Sector
12
5.1
EMT Mobile Parking in Estonia
13
5.1.1
ATAC Mobile Ticketing Applications in Rome
14
5.1.2
Parkmobile RFID Based Parking Schemes
17
5.1.3
Aircoach & QuickPark Integrated Ticketing Initiatives by Textus
21
5.2
Opportunities in the Airline Ticketing Segment
22
6
Entertainment & Leisure Initiatives
24
6.1
Music Events
25
6.1.1
Vodafone "TBA" Secret Gigs
25
6.1.2
O2 Wireless Festival & "The O2"
26
6.1.3
QJump by Virgin Mobile
28
6.1.4
Other Initiatives
29
6.2
Cinema Initiatives
30
6.2.1
Service for Movie-Goers "Cizle" by SKT
30
6.3
Orange Wednesday
31
6.3.1
Other Mobile Ticketing Cinema Initiatives
33
7
Conclusions
35