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24th July 2008
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Home » Maximising Wireless Profit Program » 2006 » Churn Prevention Strategies » Handset Locking StrategiesJuly 2006 (21 pages)Handset locks have been available to mobile operators for several years. However, there are inconsistencies in the way in which they have been deployed between markets, within markets and across international mobile operator groups. The current report describes the wide diversity of handset lock strategies found across 31 operators in eight European markets. It poses and addresses the following questions in order to provide insights into best practices in the deployment of handset locks:
- Operator Policies - What are operator motivations for the use handset locks and how/when are the different types of handset lock applied?
- What are customer motivations when requesting a SIM lock removal?
- What influences the level of charge an operator can apply for the removal of a handset lock?
- What Risks and Rewards are associated with low/high charges for unlocking handsets?
- What are the limitations of Handset locks and how should this impact on Operator strategies?
At the end of this report, the arguments cultivated in our analysis are harvested to present Recommendations for Operators when devising Handset Lock Policies.
Price: EUR 2,500.00 / GBP 2,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us
Table of Contents
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| 1 | Overview | 1 |
| 2 | Background | 2 |
| 2.1 | What is Handset Locking? | 2 |
| 2.2 | Technical Issues & Standards | 2 |
| 2.3 | Handset Locking Categories | 3 |
| 2.4 | The Handset Locking Process | 4 |
| 3 | Operator Handset Lock Policies | 6 |
| 3.1 | Austria | 6 |
| 3.1.1 | Mobilkom A1 | 6 |
| 3.1.2 | T-Mobile | 6 |
| 3.1.3 | Telering | 6 |
| 3.1.4 | ONE | 6 |
| 3.1.5 | Hutchison 3 | 7 |
| 3.2 | France | 7 |
| 3.2.1 | SFR | 7 |
| 3.2.2 | Orange | 7 |
| 3.2.3 | Bouygues Telecom | 7 |
| 3.3 | Germany | 7 |
| 3.3.1 | T-Mobile | 7 |
| 3.3.2 | Vodafone | 7 |
| 3.3.3 | O2 | 8 |
| 3.3.4 | E-Plus | 8 |
| 3.4 | Ireland | 8 |
| 3.4.1 | Vodafone | 8 |
| 3.4.2 | O2 | 8 |
| 3.4.3 | Meteor | 9 |
| 3.4.4 | Hutchison 3 | 9 |
| 3.5 | Italy | 9 |
| 3.5.1 | Hutchison 3 | 9 |
| 3.6 | Spain | 10 |
| 3.6.1 | TME & Vodafone | 10 |
| 3.7 | Switzerland | 10 |
| 3.7.1 | Swisscom Mobile & Orange | 10 |
| 3.7.2 | Sunrise | 11 |
| 3.8 | UK | 11 |
| 3.8.1 | Orange | 11 |
| 3.8.2 | O2 | 11 |
| 3.8.3 | Virgin | 11 |
| 3.8.4 | Vodafone | 11 |
| 3.8.5 | T-Mobile | 12 |
| 3.8.6 | Hutchison 3 | 12 |
| 3.9 | Policy Comparisons | 13 |
| 4 | Strategic Considerations when Establishing a Handset Lock Policy | 15 |
| 4.1 | Customer Motivations for Lock Removal | 15 |
| 4.2 | Consideration of a No Lock Policy | 16 |
| 4.3 | Influences on Unlock Charges | 17 |
| 4.3.1 | Competitor Policies | 17 |
| 4.3.2 | Regulator Intervention | 18 |
| 4.3.3 | Operator Strategy | 18 |
| 4.4 | Risks/ Rewards of High & Low Unlock Charges | 19 |
| 4.4.1 | High Unlock Charges | 19 |
| 4.4.2 | Low Unlock Charges | 19 |
| 4.5 | Limitations of Handset Locks and how this should impact on Operator Strategies | 20 |
| 5 | Recommendations for Operators | 21 |
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