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Prepay-Postpay Hybrid Solutions

Price: EUR 2,500.00 / GBP 2,000.00

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1
Overview
7
2
UK:  T-Mobile's U-Fix
8
2.1
Proposition
8
2.2
Prepay vs. Postpay Positioning
9
2.3
Hybrid Promotion
11
2.4
Hybrid Market Impact
11
3
USA
13
3.1
Virgin Mobile's Hybrid Proposition
13
3.2
Prepay vs. Postpay Positioning
14
3.3
Hybrid Impact
15
3.4
Cingular's Hybrid Proposition
15
3.4.1
Pay As You Go - Standard Prepay Product
15
3.4.2
Pick Your Plan - Hybrid Product
16
3.5
Prepay vs. Postpay Positioning
16
3.6
Hybrid Market Impact
17
4
South Africa
19
4.1
Cell C's Hybrid Proposition
19
4.1.1
Controlchat
19
4.1.2
Prepay vs. Postpay Positioning
19
4.1.3
Steadychat
21
4.2
MTN South Africa - Hybrid Proposition
22
4.2.1
Prepay vs. Postpay Positioning
22
4.3
Vodacom's Hybrid Propositions
23
4.4
Pre-pay vs. Postpay Positioning
24
4.5
Hybrid Market Impact
26
5
France
29
5.1
Bouygues Telecom Mobile Universal Fixed Price
29
5.2
Prepay vs. Postpay Positioning
30
5.3
Orange
33
5.3.1
"Compte Mobile"
33
5.3.2
M6 Mobile by Orange
34
5.3.3
Orange Zap
35
5.4
Prepay vs. Postpay Positioning
35
5.5
Hybrid Market Impact
37
6
Belgium
39
6.1
Proximus FreeStyle
39
6.2
Prepay vs. Postpay Positioning
40
6.3
Hybrid Market Impact
40
7
Nigeria
42
7.1
MTN bizTime Zero Access Plans
42
7.2
Hybrid Market Impact
43
8
Conclusions
44