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Tier 3 & 4 Operators - MVNO Market Development Strategies

We examine the different market development strategies adopted by MNOs when addressing the MVNO business opportunity and provide an in-depth analysis of the multi-brand strategy adopted by BASE, a Tier 3 operator in the Belgian market. Employing a multi-brand approach to address a variety of niche market segments, BASE has successfully grown its market share by 50%, increased its ARPU by 25% and also reduced sales acquisition costs, over the course of the last three years. Much of this success has been achieved on the back of its MVNO business development strategy.

Price: EUR 2,500.00 / GBP 2,000.00

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1
Overview
1
1.1
MNO's Positioning
1
2
BASE Multi-Brand Strategy
5
2.1
Background
5
2.2
MVNO Brands and Target Customer Segments
5
2.2.1
HappyMany One-Stop Provider
7
2.2.2
TMF Targeting the Youth Segment
10
2.2.3
Simyo Discount Provider
11
2.3
Impact on KPIs
11
2.4
KPN Group Multi-Brand Strategy Outside Belgium
16