Home » Maximising Wireless Profit Program » 2005 » Consumer Contract Segment » Assessing the Value of Handset Replacement Insurance to MNOsJune 2005 (25 pages)
The current report provides a detailed analysis of handset insurance programs offered by Mobile Operators. It profiles 21 such products in Europe, the USA and Australia. The report examines the different types of handset insurance plan products promoted across different customer segments. It also examines the impact of handset insurance programs on key performance indicators such as ARPU and churn.
The report concludes that though this product is offered by a minority of operators, it offers an incremental revenue opportunity which exceeds that achieved by the majority of mobile value added services offered today.
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| 1 | Overview | 1 |
| 2 | Introduction | 1 |
| 3 | Benchmarks - Coverage & Fees | 2 |
| 3.1 | Equipment Cover | 2 |
| 3.2 | Unauthorised Calls | 3 |
| 3.3 | Coverage Abroad | 3 |
| 3.4 | Insurance Fee Benchmarks | 4 |
| 4 | Target Customer Segments | 6 |
| 5 | Insurance Partners | 8 |
| 6 | Service Offers by Wireless Operators | 10 |
| 6.1 | Vodafone Australia | 10 |
| 6.2 | Bouygues Telecom | 10 |
| 6.3 | Orange France | 11 |
| 6.4 | O2 Ireland | 12 |
| 6.5 | O2 UK | 13 |
| 6.6 | Orange UK | 14 |
| 6.7 | T-Mobile USA | 15 |
| 7 | Non-MNO Service Offers | 17 |
| 7.1 | The Carphone Warehouse Experience | 17 |
| 8 | Handset Insurance Impact on KPIs | 21 |
| 8.1 | Level of Service Uptake | 21 |
| 8.2 | Impact on ARPU | 21 |
| 8.3 | Impact on Customer Loyalty | 23 |
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