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MNP Impact Assessment

In the current report, we provide detailed MNP case studies from the Finnish and Italian markets, and highlight the impact of MNP across 13 international markets in which a combined total of 16 million numbers have been ported so far. In particular we:

• Illustrate how and why there has been no correlation so far between the introduction of MNP and the volume of numbers ported.
• Reveal huge differences in MNP impacts between markets, and identify the factors contributing to these differences
• Examine and quantify the importance of an efficient porting process in persuading a large proportion of churning customers to port their numbers
• Illustrate how other market and regulator specific conditions also impact the number of customers availing of MNP
• Identify the vicious cocktail of conditions that leave incumbents most vulnerable to a sustained MNP-related churn spike
• Reveal how and why some incumbent operators have managed to reduce churn since the introduction of MNP while others have seen churn increase by over 100%
• Identify the offensive strategies employed by MVNOs, Service Providers and late entrant market operators to exploit MNP to their advantage
• Identify defensive strategies employed by incumbent operators in response to the churn stimulation threat posed by MNP

Price: EUR 2,500.00 / GBP 2,000.00

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1	Overview	1
2	Key Findings	2
2.1	International Benchmarks	3
2.2	Factors Influencing MNP Impact	4
2.3	Short & Long Term Impact on Churn Levels	6
2.4	MNP - Defensive Incumbent Strategies	7
3	Finnish MVNOs Fully Exploit MNP	9
3.1	Background	9
3.2	Service Impact & Market Environment	10
3.3	MNP Impact on Incumbent Operator Churn	12
3.4	Aggressive Marketing by MVNOs	15
3.4.1	Saunalahti	15
3.4.2	Brief Overview of Selected MVNOs	16
3.5	Impact on Incumbent Operator Strategies and Revenues	17
4	Italy: MNP in a Prepay Market	19
4.1	Background	19
4.2	Service Impact & Market Environment	20
4.3	Impact of MNP on Italian Churn Levels	22
4.4	Operator Strategies and Marketing Initiatives	22
4.4.1	TIM	22
4.4.2	Vodafone	24
4.4.3	Wind	25
4.4.4	H3G	27
5	Overview of MNP Impact Across Other Selected Markets	28
5.1	Singapore	28
5.2	UK	28
5.3	Hong Kong	29
5.4	Denmark	31
5.5	Norway	32
5.6	Germany	33
5.7	Portugal	33
5.8	France	35
5.9	South Korea	35