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20th August 2008
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Home » Maximising Wireless Profit Program » 2004 » Maximising Prepay Cellular Profit » Wind Prepay Roaming: Service Development Promotion & ImpactMay 2004 (21 pages)
Wind has been offering basic MT (mobile-terminating) roaming services to prepay customers since the company launched its cellular operations in 1999. Wind has a strong consumer focus and over 98% of customers are on prepay plans. The company has been very innovative over the years with the introduction of advanced services aimed at customers on prepay plans, these have included GSM and GPRS roaming services.
This report profiles the evolution of Wind's prepay roaming service:
- From MT and SMS roaming platforms, to USSD and CAMEL implementations
- Wind's current service offer
- The profile of prepay roaming customers, and their usage
- Promotion and marketing of prepay roaming services
- The impact on roaming margins and revenues
Price: EUR 2,500.00 / GBP 2,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Introduction 1
1.1 Wind Prepay Roaming 1
1.2 Evolution of Service Offer 1
2 Current Service Offer 2
2.1 Tariffs 4
3 Customer Profiles & Promotions 5
3.1 Customer Profiles & Seasonal Business 5
3.2 Promotion of Services 5
4 Impact of Service 7
4.1 Prepay Roaming Margins & Revenues 7
4.2 Prepay Roaming Traffic 8
4.3 Summary 10
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