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24th July 2008
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Home » Maximising Wireless Profit Program » 2003 » Tariffing Mobile Services for Profit » 3G Pricing StrategiesNovember 2003 (34 pages)
Many operators who upgraded their billing systems to accommodate the introduction of 2.5G packet switched services, recognised that in making that move they were also effectively preparing a suitable platform for 3G service billing, since it also is packet based. Indeed some operators (e.g. Vodafone Ireland) are already updating price plans on their websites and labelling their transport based GPRS tariffs as GPRS/3G tariffs, charging in the same manner for both.
However, in order to consider alternative approaches, we have prepared two case studies focusing on the pricing strategies adopted NTT DoCoMo in Japan and '3' in the UK, in their respective launch markets.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us
| 1 | 3G Pricing Strategies | 1 |
| 1.1 | FOMA - Freedom of Multimedia Access | 1 |
| 1.1.1 | i-mode Enhancement | 1 |
| 1.1.2 | Video Communications Videophone Service | 1 |
| 1.1.3 | Multi-Access | 1 |
| 1.1.4 | High-Speed Data Communications | 1 |
| 1.1.5 | Post Launch Services | 2 |
| 1.1.6 | FOMA Tariffs | 4 |
| 1.1.7 | FOMA Service Impact | 8 |
| 1.2 | 3 UK | 14 |
| 1.2.1 | The Product - Network, Handset and Services | 14 |
| 1.2.2 | Distribution and Promotion | 16 |
| 1.2.3 | Handset Costs & Channel Incentives | 17 |
| 1.2.4 | Launch Tariffs | 18 |
| 1.2.5 | Launch Plus 3 Months - Tariff Changes | 19 |
| 1.2.6 | Launch Plus 6 Months - Tariff Changes | 21 |
| 1.2.7 | Assessing the 3 Tariff Strategy | 22 |
| 1.2.8 | The Competitor Response | 25 |
| 1.2.9 | An Uncertain Future | 26 |
| 1.2.10 | Conclusions | 27 |
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