Home » Maximising Wireless Profit Program » 2003 » Maximising Prepay Cellular Profit » Data Revenues and GPRS Pricing StrategiesDecember 2003 (14 pages)
With cellular markets maturing, cellular operators are attempting to promote innovative "non-voice" services with the aim of generating extra revenues to compensate for decreasing or stable ARPUs that are dependent upon voice service revenues.
Whilst SMS revenues will continue to represent the largest component of non-voice revenues for some time yet, an increased developmental and promotional focus on the provision of innovative value added services is expected to have a growing impact on non-voice revenue growth in the future. It is clear that operators are counting on a significant increase in mobile data use over the next two years in order to meet their non-voice revenue targets.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Data Revenues and GPRS Pricing Strategies 1
1.1 Overview 1
1.2 Basic Data Pricing 3
1.3 GPRS Pricing Structures 3
1.4 GPRS Pricing Benchmarks 6
1.5 Promotion of GPRS Services 9
1.6 Unlimited Wireless Internet by Wind 11
1.6.1 Background 11
1.6.2 Service Description 11
1.6.3 Service Launch and Objectives 12
1.6.4 Target Segments and Impact of Service 12
1.6.5 Competitors' Wireless Internet Offers 13
1.6.6 Promotion of Other GPRS Services by Wind 14 |
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