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Value Based Pricing for the Enterprise Market

Many operators have a stated objective of generating 25% of revenues from non-voice services, within the next couple of years and a number of these are already close to 20%. However, even the most advanced mobile data operators are struggling to generate a meaningful mobile data contribution from enterprises.

Price: EUR 1,250.00 / GBP 1,000.00

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1	Value Based Pricing for the Enterprise Market	1
1.1	Challenges Associated with Pricing Wireless Data Applications	1
1.2	Inadequacies of Transport Based Pricing	3
1.3	The Importance of Value Chain Positioning	4
1.4	Alternatives to Transport Based Pricing	4
1.4.1	Charge Per MB/KB	5
1.4.2	Inclusive MB Bundles	5
1.4.3	Unlimited Use Bundles	5
1.4.4	Separating the Solution from the Data Access/Bundle Charge	6
1.4.5	Converged Solution/Bundle Charge	6
1.4.6	Event Based Billing	6
1.5	Vodafone Teleca Case Study - CRM & Reporting with a Digital Pen	7
1.5.1	Service Platform & Service Levels	7
1.5.2	Target Customer Segments & End User Benefits	9
1.5.3	SME Application Sales Support System for Company with 35 Employees	10
1.5.4	Corporate Application - Time Reporting System - 500 Employee Company	11
1.5.5	Implementation Costs for End User Enterprise	11
1.5.6	Business Model & Benefits to Wireless Operators	12
1.6	Generating Mobile Data Revenues from 'Proof of Activity' Event Based Pricing	13
1.6.1	Sentrio Harvester Exchange	13
1.6.2	The Market Opportunity	14
1.6.3	Demonstrating Customer Demand	18
1.6.4	Why Value Based Pricing Should Drive Operator Enterprise Market Development Strategies	18