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24th July 2008
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Home » Maximising Wireless Profit Program » 2003 » Tariffing Mobile Services for Profit » Multi-Media Portals & Promotional Pricing StrategiesNovember 2003 (13 pages)
Over the last year wireless operators have engaged in a race to launch new multimedia online portals aimed at providing customers with "user friendly" access to a variety of content and applications. Many of the applications on offer were previously available to customers on a piecemeal basis but service uptake had been limited. Operators are hoping that by integrating and promoting these services under a common brand, the combined result will be more significant than could have been achieved with the individual parts.
Promotions of previous service offers typically centred around different types of technologies (e.g. WAP, GPRS, SMS, MMS, etc.) with little focus on applications. This made the packaging of services rather patchy and hard to understand from an end-user perspective.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Multi-Media Portals & Promotional Pricing Strategies 1
1.1 Vodafone live! 2
1.1.1 Background 2
1.1.2 Promotional Pricing 3
1.1.3 Service Impact 5
1.2 i-mode Europe 7
1.2.1 Bouygues Telecom i-mode - Service Background 7
1.2.2 Pricing 8
1.2.3 Service Impact 10
1.2.4 Telefonica MoviStar e-mocion - Service Background 12
1.2.5 Pricing 13
1.2.6 Service Impact 14
1.3 Other i-Mode Pricing Models 14
1.4 O2 Active 15
1.4.1 Service Background 15
1.4.2 Service Pricing 16
1.4.3 Service Impact 18
1.5 Multi-Media Portals - Pricing Comparisons 19
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