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24th July 2008
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Home » Maximising Wireless Profit Program » 2003 » Tariffing Mobile Services for Profit » Messaging TariffsNovember 2003 (40 pages)
Whilst SMS revenues will continue to represent the largest component of non-voice revenues for some time yet, an increased developmental and promotional focus on the provision of innovative value added services is expected to have a growing impact on non-voice revenue growth in the future. It is clear that operators are counting on a significant increase in mobile data use over the next two years in order to meet their non-voice revenue targets.
In this report we provide details of non-voice service initiatives, operators' strategies and the impact on revenue. We begin by analysing the efforts of mobile operators to stimulate SMS and MMS traffic and their associated pricing strategies.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Messaging Tariffs 1
1.1 Overview 1
1.2 SMS and MMS Pricing 2
1.3 Stimulating SMS and MMS Revenues - 3 Case Studies 10
1.3.1 Denmark - Unlimited SMS Usage with "Xpress" by Telia Denmark 10
1.3.2 France - "Chat & Co" by Bouygues Telecom 14
1.3.3 TIM Italy - SMS & MMS Usage Stimulation via Promotional Tariffs 21
1.4 Three Further Case Studies focusing on MMS Service Launches 27
1.4.1 Usage Levels & ARPU 29
1.4.2 Norway - Telenor's Promotional MMS Pricing 30
1.4.3 Hong Kong - HKCSL - Content Focused MMS Pricing 35
1.4.4 Czech Republic - Eurotel PTP MMS Stimulation with Partner Pack Promotion 39
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