Home » Maximising Wireless Profit Program » 2003 » Tariffing Mobile Services for Profit » Consumer Contract Market Voice TariffsNovember 2003 (43 pages)
In this report we highlight the strategies deployed by wireless operators in an effort to increase the wireless voice services revenue generated by consumer contract customers.
The pricing strategies adopted vary considerably and are often influenced by operator specific factors such as local market conditions and internal commercial policies. Throughout this report we highlight a healthy diversity of initiatives across a ranage of markets.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Consumer Contract Market Voice Tariffs 1
1.1 Pricing Strategy Overview 1
1.2 Acquisition 2
1.2.1 UK - Vodafone "Perfect Fit" Acquisition Plans 3
1.2.2 Belgium - Mobistar Acquisition Campaign - Exploiting Number Portability 4
1.3 Migration 8
1.3.1 Spain - Telefonica Moviles (TME) Migration Strategy 10
1.4 Retention 14
1.4.1 Greece - Cosmote's Customer Retention Tariffing Approach 16
1.4.2 Sweden - TeliaSonera Consumer Contract Plans 20
1.5 Upselling 22
1.5.1 UK - T-Mobile Case Study - Moving Prepay Customers Up the Value Chain 22
1.5.2 Qtal! Service by Vodafone Spain 28
1.6 Tariff Matching 33
1.6.1 UK - The Orange Value Promise 34
1.6.2 UK - Sainsbury's Tariff Optimisation Initiative 43 |
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