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MMS Services

For many operators MMS represents an evolution from SMS with added multimedia features such as graphics, pictures, sounds and interactive applications. Inspired by the success of SMS, wireless operators and content providers have been working together from the early stages of market development to ensure the success of MMS. As with SMS, the type of services on offer can be classified in a similar way to SMS, to include two broad categories:

• Person to Person (PTP) MMS - mostly picture sending in the case of MMS handsets equipped with digital cameras
• MMS Content - comprising a wide range of other MMS based applications
• All the operators analysed during the course of this research have introduced both PTP MMS and MMS content services at launch. However, differences have been evident in the initial promotional focus.

Price: EUR 1,250.00 / GBP 1,000.00

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1	MMS Services	26

1.1	Usage Levels & ARPU	26

1.2	Telenor MMS Offer	26

1.2.1	Introduction	26

1.2.2	Product Definition	26

1.2.3	Promotions and Service Impact	26

1.2.4	Pricing Model and Revenue Sharing	26

1.2.5	Future Developments	26

1.3	Hong Kong CSL MMS Offer	26

1.3.1	Service Offer	26

1.3.2	Pricing Approach	26

1.3.3	Impact of Service	26

1.4	Eurotel MMS Offer	26