Home » Maximising Wireless Profit Program » 2003 » New Directions & Opportunities » O2 xda Launch 2002April 2003 (15 pages)
O2 first launched the xda in the Netherlands in May 2002. The UK and German market launches took place a month later. The Irish market launch followed in July. The product has since been launched in a variety of other markets by operators such as Telstra and Optus, in Australia and Optimus in Portugal.
The xda was produced in collaboration with Microsoft, which provided the PocketPC 2002 phone edition OS and the Taiwan based manufacturer HTC.
Here we examine the launch, and the packaging and promotion of the device. We consider the feedback from users and examine the impact the device has had on the bill spend of users. We also explore the factors which lead one UK dealer to make the following contradictory comment; "It is a fantastic product and we have sold a few"
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 O2 xda Launch, 2002 1
1.1 Summary 1
1.2 Introduction 2
1.3 xda Device Description 3
1.3.1 xda Launch Objectives 3
1.3.2 xda Launch Preparation and Investment 4
1.3.3 O2 xda Positioning 7
1.4 Control of the End User Experience 10
1.5 xda Bugs 10
1.6 xda Cost 11
1.7 xda Sales 11
1.8 xda Impact on Customer Spend and ARPU 11
1.8.1 ARPU Growth Inhibitors 12
1.8.2 Application Revenues 14 |
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