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24th July 2008
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Home » Maximising Wireless Profit Program » 2003 » New Directions & Opportunities » Orange SPV Launch, November 2002April 2003 (19 pages)
In November 2002, Orange commercially launched a windows powered Smartphone deploying the Smartphone 2002 platform. Branded the SPV (Sound Picture Video) the device has been promoted as the world's first windows powered Smartphone.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Orange SPV Launch, November 2002 1
1.1 Summary 1
1.2 Introduction 2
1.3 SPV Device Description 3
1.3.1 SPV Launch Objectives 4
1.3.2 SPV Launch Preparation and Investment 5
1.3.3 SPV Positioning 7
1.4 SPV Pricing 7
1.5 SPV Sales & Market Share 8
1.6 SPV Impact on Customer Spend and ARPU 8
1.6.1 ARPU Conclusions 15
1.7 Additional SPV Issues 16
1.7.1 Control of the End User Experience 16
1.7.2 SPV Bugs 17
1.7.3 Continual Improvement & Customer Satisfaction 19
1.7.4 Working with Microsoft 20
1.7.5 Future Plans 20
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