Home » Maximising Wireless Profit Program » 2003 » Corporate & SME Market Solutions » Vodacom South Africa: 'Call Sponsor'December 2003 (5 pages)
Vodacom in South Africa has recently launched a cross billing solution which has initially targeted the consumer segment. Vodacom is the market leader in South Africa with a 61% share of the market. Prepay customers account for just over 80% of Vodacom's total customer base of approximately 8.5 million.
The Service Provider (SP) model dominates the South African market. SPs play a key role in attracting both prepay and contract customers to the network and are given plenty of freedom to formulate their own introductory offers. SPs may use part of the connection bonus to offer discounts to customers in the form of handset subsidies, discounted monthly fees (in the case of contract customers), or free starter kits (in the case of prepay customers).
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Vodacom South Africa: "Call Sponsor" 1
1.1 Background 1
1.2 Service Description 2
1.3 Objectives of the Promotion & Target Segments 4
1.4 Media and Channels Used to Promote Vodacom's Services 5 |
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