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24th July 2008
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Home » Maximising Wireless Profit Program » 2003 » Corporate & SME Market Solutions » O2 Ireland: ìGroup WorkerîSeptember 2003 (7 pages)
O2 Ireland recently developed its own solution to address enterprise requirements for the real time separation of business and personal calls. With its Group worker solution, the costs of business related calls appear on the enterprise's mobile bill while the cost of personal calls are borne by the employee who uses a prepay account which is debited whenever a personal call is made.
When initially launched in March 2003, Group worker was promoted as a cost management solution and targeted at SMEs. Initially 80% of the demand for the service came from SMEs and 20% from corporates. More recently, Corporate customers have expressed more interest and now account for approximately half of the customer base for the service.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 O2 Ireland: "Group Worker" 1
1.1 Background 1
1.2 The Proposition 1
1.3 Service Development 2
1.4 Market Potential 2
1.5 Combining Group Worker with Other Solutions 4
1.5.1 Mobile Line 4
1.6 Product Development 6
1.6.1 Challenges faced 7
1.7 Promotion and Distribution 8 |
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