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24th July 2008
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Home » Maximising Wireless Profit Program » 2003 » Corporate & SME Market Solutions » TIM Italy: ìBusiness Xtensionî ServiceSeptember 2003 (14 pages)
In this case study, we examine how TIM in Italy is taking advantage of the mature consumer market to stimulate further growth in the less mature enterprise market with its 'Xtension' service. TIM is pushing cellular penetration in the enterprise market in an unusual way by encouraging customers to use their private phones for business communications, paid for by their employers.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 TIM Italy: "Business Xtension" Service 1
1.1 Business Xtension Service Description & Implementation 2
1.2 Tariffing & Revenue Potential 3
1.3 Key Drivers and Barriers to Service Uptake 7
1.4 Market Potential and Target Segments 8
1.5 Channels 10
1.6 Future Developments 11
1.7 Other Service Offerings 12
1.8 Competitor's Offers 13
1.8.1 Vodafone "Dual" & "Alter Ego" Options 13
1.8.2 Wind "SIM Dual Profile" 14
1.8.3 Conclusions 15 |
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