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25th July 2008
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Home » Maximising Wireless Profit Program » 2003 » New Directions & Opportunities » Operator Profile: Nextel CommunicationsSeptember 2003 (18 pages)
Nextel Communications, based in Reston, VA is an interesting case as it is widely recognised for achieving the highest ARPU of all U.S. wireless operators at √?71 per month. Now serving over 10 million US customers, the operator is the fifth largest wireless operator in the US, achieved by focusing almost exclusively on business customers.
Price: EUR 1,250.00 / GBP 1,000.00 if you would like learn more about this report, or our other work in this topic area and how to subscribe, please contact us 1 Operator Profile: Nextel Communications 1
1.1 Introduction 1
1.2 Objectives & Targets 1
1.3 Market Segmentation Approach 4
1.4 Service Differentiation & Product Solutions 6
1.4.1 Industry Firsts 7
1.4.2 Fixed Mobile Integration 7
1.4.3 Horizontal Applications 8
1.4.4 Vertical Solutions 9
1.4.5 Other Verticals 10
1.5 Wireless Data Impacts to Date 14
1.6 Other Market Development Initiatives 14
1.6.1 Pricing 14
1.6.2 Promotion 15
1.6.3 Distribution 17
1.6.4 Customer Relationship Management 19 |
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